November 10, 2024

Ritz-Carlton and The Macallan Redefine the Yacht Bar Cart

For The Ritz-Carlton Yacht Collection, The Macallan didn't want a typical bar cart, it wanted an 'experience'.

The Macallan approached Hawthorn Innovations, a creative agency, to craft an ‘experience’ for the launch of The Ritz-Carlton Yacht Collection / ©Hawthorn Innovations

There are myriad fun and fancy ways to display your booze collection – from labyrinthine underground cellars to museum-worthy wall displays. But nothing quite matches the giddy delight of a bar cart, whether it’s rolled out at home or a permanent fixture on the high seas – like this custom-made cart.

As The Macallan bar cart would be at sea, it needed to be functional – and stylish too / ©Hawthorn Innovations

The Macallan approached Hawthorn Innovations, a creative agency, to craft an ‘experience’ for the launch of The Ritz-Carlton Yacht Collection. As the bar cart would be at sea, it needed to be functional – but, as this is both The Macallan and The Ritz-Carlton, it also needed to be seriously stylish.

The Macallan bar cart’s custom jigger stand ensures a seamless spill-free pour / ©Hawthorn Innovations

And The Macallan bar cart certainly delivers, with a custom jigger stand to ensure a seamless spill-free pour and a full diamond as a visual indicator for the proper dram.

As Josh Durr, founder and creative director at Hawthorn, explains: “We are dedicated to crafting bespoke luxury bar carts tailored to the unique vision of each client.”

While at sea, The Macallan glasses are stored safe and soundly / ©Hawthorn Innovations

“Our multidisciplinary team of designers, wine and spirit experts, and master artisans work collaboratively to deliver one-of-a-kind creations that exude elegance and sophistication. Every element, from concept to finish, is meticulously custom designed to ensure a truly unique result.”