There are myriad fun and fancy ways to display your booze collection – from labyrinthine underground cellars to museum-worthy wall displays. But nothing quite matches the giddy delight of a bar cart, whether it’s rolled out at home or a permanent fixture on the high seas – like this custom-made cart.
[See also: Paravel Partners with Silver Oak on Wine Luggage Collection]
The Macallan approached Hawthorn Innovations, a creative agency, to craft an ‘experience’ for the launch of The Ritz-Carlton Yacht Collection. As the bar cart would be at sea, it needed to be functional – but, as this is both The Macallan and The Ritz-Carlton, it also needed to be seriously stylish.
[See also: Ilma: On Board The Ritz-Carlton’s Newest Superyacht]
And The Macallan bar cart certainly delivers, with a custom jigger stand to ensure a seamless spill-free pour and a full diamond as a visual indicator for the proper dram.
As Josh Durr, founder and creative director at Hawthorn, explains: “We are dedicated to crafting bespoke luxury bar carts tailored to the unique vision of each client.”
[See also: The Macallan Launches New Dining Concept TimeSpirit]
“Our multidisciplinary team of designers, wine and spirit experts, and master artisans work collaboratively to deliver one-of-a-kind creations that exude elegance and sophistication. Every element, from concept to finish, is meticulously custom designed to ensure a truly unique result.”
[See also: House of Hazelwood and Hedonism Wines Launch Whisky Collab]
This article appears in the 27 Nov 2024 issue of the New Statesman, Winter 2024/25