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February 14, 2013

Pre-Geneva Exclusive: The Wraith is On

By Chris Boyle

Rolls-Royce Wraith

Rolls-Royce Motor Cars has published the second image of its next model, Wraith, a hand-built motor car that exudes hallmark Rolls-Royce luxury and comfort whilst possessing a character defined by Power, Style and Drama.

For 108 years, effortless power delivery has been inherent to the Rolls-Royce brand promise. This image depicts Wraith’s muscular rear haunches – a visual cue that gives bold expression to Wraith’s promise of dynamism. A sense that this is a car set to move with purpose on its driver’s command.

And so to the question of Power. In times gone by, when asked the question, Rolls-Royce would simply reply, “Adequate, Sir”. However, for Wraith, Rolls-Royce feels it right to be a touch more explicit: “More than ample.”

All will be revealed at the Geneva Motor Show March 5.

www.rolls-roycemotorcars.com

 

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