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June 8, 2012updated Feb 11, 2013

Electric Car Luxury: Fisker adds Penske to Dealer Network

By Pardhasaradhi Gonuguntla

Anaheim, CA – Reported by Elite Traveler, the private jet lifestyle magazine

Fisker Automotive, the leading manufacturer of luxury Electric Vehicles with extended range, is joining forces with Penske Automotive Group, a leading international auto retailer, to market and service Fisker cars in Arizona and the surrounding region.

Penske Automotive Group, a subsidiary of the Penske Corporation founded and chaired by Roger Penske, will operate the new franchise outlet: Fisker of Scottsdale.

The addition of the new Arizona outlet will bring to 80 the number of independent retail locations in the US, Canada and Europe serving Fisker. Of that total, Fisker’s award-winning Karma model is sold through 48 outlets in North America alone, and will soon be distributed for the first time in China and the Middle East following new retail agreements in both regions.

Fisker executives welcomed the partnership with Penske, a proven and well-resourced auto retail group with 336 retail automotive franchises representing 42 different brands and 29 collision repair centers.

“Penske Automotive Group is one of the most respected and successful auto retail companies in the world,” said Matthew Malfitano, Director of North American Operations at Fisker Automotive. “Their support speaks volumes about Fisker’s market potential. Fisker is proud to be part of the Penske team and we look forward to a fruitful relationship.”

Dave Wallace, Penske Area Vice President, said, “Penske Automotive Group is excited to have Fisker of Arizona as the exclusive Fisker retailer in the region. Our research shows there is strong demand for clean, energy-efficient luxury cars. Fisker will make a fine addition to Penske’s portfolio of premium brands.”

Fisker Automotive created the luxury EV segment with the Karma, the world’s first luxury Electric Vehicle with extended range (EVer™). The Karma’s unique EVer™ powertrain combines the power and efficiency of a pure electric car with the range and freedom of a traditional car, giving drivers the option to either plug-in or fill-up.

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As well as having 403 horsepower and nearly 1,000 lb/ft of torque, the dramatically styled Karma sedan also gets more than twice the economy (54 MPGe) and creates about half the emissions (169g CO2/mi) of competitive luxury cars, according to the U.S. Environmental Protection Agency (EPA). U.S. pricing starts at $103,000, not including a $7,500 federal income tax credit and other local incentives.

The Fisker Karma was named Luxury Car of the Yearby Top Gear magazine, and Automobile magazine’s Design of the Year.It was also one of TIME magazine’s 50 Best Inventions of 2011, and received a silver Edison Award for innovation.

Fisker appeals to eco-minded luxury buyers by offering cars with a unique blend of world-class design and performance, industry-leading economy and the lowest emissions of nearly any production car. Dramatic lines inspired by nature, the world’s largest and most powerful solar glass panel roof on a car and 22-inch wheels distinguish the Fisker Karma from anything else on the road. In line with Fisker’s eco-conscious brand values, the Karma can be driven emission-free, features reclaimed wood trim, and is available with high-grade textile upholstery made from recycled materials.


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