Fraser Yachts is delighted to announce that it has been short‐listed for the award of BEST BRAND at the European Luxury Awards 2009. The awards are organized by the Luxury Marketing Council of Europe and are sponsored by The Wall Street Journal, American Express, Centurion Magazine and CNN. The awards ceremony will be held at the Orangery Gallery in Holland Park, London on the 24th June.
Fraser Yachts underwent a complete brand review in 2007 and has since launched some significant new pieces of marketing collateral including a 280 page Charter Portfolio and a new web site displaying over 250 yachts for sale and charter. Fraser Yachts’ marketing manager, Patrick Coote is delighted with the nomination and comments: ‘My team and I have worked hard to evolve a brand with 60 years of history into one that will sit comfortably alongside the other top international luxury brands for many years to come. Unrelenting attention to detail can be a difficult and time‐consuming process but we’re over the moon that our efforts have been recognized at the highest levels.’