For Bedat & Co 2014 represents the “year of the dial” as it hones in on its own description as “craftsmen of fine timepieces for women.”
Managing Director Charmaine Low describes the novelties as “classic and clean.” In the tonneau shaped No. 3, dials are inspired by art deco artist Paul Kiss’ wrought iron tables and lamps. Handcut steel volute overlays on mother of pearl dials are both feminine and strong. Hand painted flowers and diamonds add elegant accents. New entries in the No. 8 collection (with its round cases) continue the treatments found on No. 3.
While women wearing men’s watches may still be popular, Bedat has found favor by going small, introducing a 26.5 mm diameter case for the first time ever. While prices range from just over $9,000 to the low $20,000s, typical of the house’s offerings, a one-of-a-kind piece from the Extravaganza Collection features a white gold case, 2.7K of diamonds with a carved jade dial. Low describes the watch as “ultra feminine.” It retails for $75,859.
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Low says the new collections represent “the never ending flow of life generated by women.”
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