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November 11, 2014updated Dec 20, 2023

Brioni Announces Launch Of New Fragrance

By Neharika Padala

Brioni, the most prestigious Italian menswear luxury couture house, presents its new fragrance inspired by the brand’s uncompromising craftsmanship and artistic vision. Simply named Brioni, the fragrance is a stand-alone work of art capturing the brand’s luxurious sensuality and masculine elegance.

Articulating the integrity, heritage and artistry of the Brioni brand in a fragrance, the scent’s blueprint was based on the sensual elegance of Brioni’s rich and exclusive fabrics and the luxurious experience of wearing a Brioni Su Misura suit. Just as when wearing a Brioni suit, the fragrance becomes a man’s second skin.

An object of desire and art, the fragrance expresses the brand heritage and masculine beauty.

When a man wears a custom Brioni suit, he exudes a sexiness because he feels confident and protected,” says Brendan Mullane, Creative Director. “We wanted to bottle that feeling with a sensual and elegant scent.”

The Brioni eau de toilette is comprised of three rich complex accords.

Citrus Accord – Inspired by a lemony-lime sparkling beverage, the notes include Sicilian lemon cold pressed from Italy.

Boutonnière Accord – A man’s boutonnière inspired the floral notes of magnolia, Italian iris, and violet.

Woody Accord – The richness of the fragrance is attributed to intense smoked woods blended with saffron, cistus leaves, oud, and black licorice.

Renowned designers Patrik Fredrikson and Ian Stallard fashioned a contemporary and substantial bottle with gravitas by hand molding and hand manipulating a cube to capture the movement of light and fabric in motion. The weighty and monumental Brioni Fragrance glass bottle is inspired by the Italian sculptures in Rome in an artisanal way and   encases a soft gentle bubble to hold the precious fragrance. Art wrapped within art. The glass sculptural piece is juxtaposed against the solidity of a bronzed hand-brushed cap creating a unique and utterly recognizable masculine iconic work of art capturing Brioni’s sensual, masculine beauty.

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Available in an eau de toilette 2.5 fl. oz./75ml.

Available in the United States at Brioni boutiques, Bergdorf Goodman and select Neiman Marcus locations.

Available in the United Kingdom at Brioni boutiques and Selfridges.

(Source: Brioni)

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