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July 31, 2013

Brioni Opens Three Boutiques in the US

By Chris Boyle

Bal Harbour_Brioni boutique resizedBrioni has announced the openings of three new boutiques in Chicago, Costa Mesa and Bal Harbour, thus strengthening its retail presence in the US. 

Spread out over 291 square meters, the Chicago boutique is located on E.Walton Street, in the heart of the prestigious Gold Coast shopping district. 

The Costa Mesa boutique, which fans out over 245 square meters, is housed inside the Mall South Coast Plaza. 

The Bal Harbour boutique is situated in one of the most prime luxury shopping areas in Florida and is spread out over 215 square meters. 

The three new boutiques reflect Brioni’s store concept with travertine, prized lacquers, bronzed brass, velvet and ribbed wood. 

“We are extremely proud of celebrating these openings in the US,” said CEO Francesco Pesci, “Which we consider a very important market for the development of our expansion strategy.”

With these latest openings, Brioni brings its total number of US Boutiques to seven.  

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