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February 12, 2013

Chivas 18 Meets Pininfarina

By Chris Boyle

Chivas 18 by Pininfarina #1Chivas 18 by Pininfarina #2Chivas 18 Mascherone by Pininfarina

Chivas Regal 18 Year Old and Pininfarina have collaborated for the first time to create the limited edition, Chivas 18 by Pininfarina.

Breaking with Scotch whisky tradition, there are three expressions of the Chivas 18 by Pininfarina limited edition, including:

Limited Edition 1: The first expression is based on a streamlined drop, echoing the sense of movement at the core of Pininfarina’s work. A rich blue, metallic finish outer case, reminiscent of the metalwork the Italian company is best known for, with a wood veneer; representing the oak barrels crucial in the ageing process of Chivas 18.

Limited Edition 2: The second expression of the partnership features the same design cues, but takes them further by featuring a solid wood inlay and is more aerodynamic. Containing the limited edition bottle, it also includes two glasses which echo the drop design – an exclusive creation for Chivas 18, designed by Pininfarina. Each unit is individually numbered, to highlight its limited edition status.

Chivas 18 Mascherone by Pininfarina: Inspired by the mascherone (the original wooden frame that was used to refine new automobile shapes), the Chivas 18 Mascherone by Pininfarina marks the pinnacle of the partnership. Hand assembled in Cambiano by Pininfarina, it features an oak internal structure, clad in aluminium. Only five of this collector’s piece will be on display globally and individual pieces will be made to order on request. A light, found at the base, brings this artistic piece to life.

All expressions include a specially designed bottle of Chivas 18 with Pininfarina’s design notes on the metalised crest and the Italian company’s logo emblazoned on the capsule and neck wrap.

Global Brand Director of Chivas Regal, James Slack, said: “Chivas 18 understands design and has a proven track record in working with iconic visionaries in this field. Joining forces with Pininfarina felt instinctive.”

Chairman of Pininfarina, Paolo Pininfarina, said: “Italian style means a sense of proportion, simplicity and harmony of line and we applied this sensibility to the designs we developed for Chivas 18.”

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Pininfarina has been an icon of Italian design and engineering since 1930. Chivas Regal is a whisky blend established in 1909.

www.chivas.com

 

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