European luxury brand MCM has announced the brand’s latest style ambassador, Hollywood darling and fashion ‘it-girl’, Chloë Sevigny.
A leader in the luxury industry, MCM prides itself on being at the forefront of design, aligning with talent that speaks to the brand’s directional, elevated style.
As a brand ambassador, Sevigny hosted the opening of MCM’s Shanghai iAMP flagship store on March 7 2014, wearing a complete MCM outfit and handbag. In addition to hosting the event, Chloë will shoot multiple advertorials for the Asian editions of Harper’s Bazaar.
“We are excited to invite Ms Chloë Sevigny to the celebration of the grand opening of our first flagship store in China.
“Her edginess of style and personality certainly fits the MCM brand. I am sure the Chinese customer will be excited to see her in Shanghai,” said MCM International CEO Paolo Fontanelli.
MCM’s announcement coincides the premier of the Golden Globe winning actress’s new television show, ‘Those Who Kill’, airing on A&E in March 2014.