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March 6, 2014

Escada Launches New Online Store for US

By Chris Boyle

Escada

Luxury fashion brand Escada has launched its very first US online store this week.

The E-Store will offer a wide range of Escada lifestyle products, including apparel and accessories from the Escada and Escada Sport brands.

Bruno Sälzer, CEO of Escada Se, said: “In the new positioning of Escada, there is a special focus on the digital world. Especially highlighted are multi-channel-experiences, interaction with the client and an integrated experience of the brand. After our successful launch in Europe one year ago, we are now present in the most important E-Commerce market – the USA.”

Usability and design is likewise important in the Escada E-Store. The navigation is easy and intuitive; the elegant design with large-scale images reflects the Escada brand identity.

All social media channels are integrated into the new online store. The site, which is optimized for mobile applications, ensures an ideal display on all devices.

The store finder is placed on all relevant Escada E-Store pages and is supposed to stimulate multichannel experiences. In selected Escada retail stores, sales staff will carry iPads to directly assist clients in placing orders in the E-Store for items that might not be available in store.

The Escada online store provides a variety of different shipping options via Fedex, including free standard ground shipping as well as express shipping. Furthermore, the Escada E-Store offers its clients an easy and cost-free returns handling including a 14-day return policy.

An exclusive packaging concept completes the range of services from the Escada E-Store.

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(Source: Escada)

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