Louis Vuitton is using fashion to celebrate our favorite furry friends with their pup-inspired pop-up in New York’s SoHo. Open through early December, the temporary boutique is an exclusive showcase of Dog LVers, the Maison’s dog-centric Men’s Spring-Summer 2025 Pre-Collection, designed by men’s creative director, Pharrell Williams.
Pharrell’s Dog LVers effortlessly blends pet play and high fashion, in a celebration of the cosmopolitan culture of dogs and their fashion-conscious human owners. Perfect for doting owners, the collection is packed with pet-specific accessories including collars, leads, water bowls, plastic bag holders and leather harnesses, decorated in the luxury label’s signature monogram canvas.
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For humans, the collection offers a fresh selection of trans-seasonal formal and casual menswear. Although rooted in the ‘dandy daywear’ of Paris and New York, a selection of the pieces take inspiration from the pomp and circumstance of dog shows, with rosette-embroidered suits, eveningwear jackets and argyle re-imaginings of the Maison’s iconic chequered print. Other streetwear-style pieces pay homage to the more everyday, symbiotic relationship between dog and owner, like the LV Maxi Trainer, with bright green tennis-ball suede coloring and dalmatian-print pony skin.
If you desire a more obvious tribute to your canine, the collection offers a selection of dog-themed accessories for humans. Fans of the French fashion house can choose between a pug-shaped monogram canvas zip bag, bone clutch and bone-key wallet decorated with the paw-infused LVers logo, leather bone and furry paw charms. If you want to take your relationship with your pup to new heights, there are also matching pairings for man and dog, in the form of black velvet berets and dog bandanas that correspond to matching neckties.
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The innovative New York City pop-up is the only location in the world offering a dedicated space for the Men’s SS 2025 Pre-Collection, where patrons can explore the full range of pieces, from classic puppy accessories to rare, dog-centric hard-sided pieces.
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The interiors of the boutique echo the collection’s canine theme, taking inspiration from the traditional English-style dress codes of dog shows with argyle motifs and warm wood accents. In a whimsical tribute to man’s best friend, the space’s columns have been redesigned into oversized clawed canine feet. And as if an exclusive view of the entire collection wasn’t enough, visitors of the pop-up can get their personalized dog tags engraved in-store.
