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July 23, 2013

FOPE Celebrates Performance in First Half of 2013

By Chris Boyle

fope770Halfway through the year, companies usually evaluate their activities and performance. Fope is looking back at the first half of 2013 with great satisfaction.

The brand has taken part in the most important international events, starting with Vicenzaoro Winter and Baselworld, where it celebrated its 40th consecutive participation in the fair with a new location and a new stand.

Then, there were Vicenzaoro Spring, JCK Las Vegas, London Jewellery Show and Berlin Fashion Week. The great number of visitors confirmed the market’s interest in the unique style of this brand.

Fope has developed some new collections such as Flex’it Solo and Flex’it Vendôme, and launched Flex’it Olly. Handcrafted jewellery is the inspiration for these lines, with exclusive gold mesh made flexible by microscopic gold springs: an original and patented solution.

Designers also developed MiaLuce, the first high jewellery collection produced by the brand in over 80 years of history.

MiaLuce comprises the best of Fope. In fact, the design incorporates Novecento mesh, 18-carat gold and microscope-set diamonds, a technique which guarantees exceptional brightness.

For the worldwide launch of MiaLuce, Fope organised a private event at the Goldsmiths’ Hall in London. Italian style, music and Italian-made jewellery were the ingredients of this special event which was dedicated to an extremely refined and unmistakable creation.

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