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November 17, 2014

HORACEHUGH Announces Launch of Men’s SELF-TIE Bow Tie Invention Patented “BETTER BOW”

By Neharika Padala

HORACEHUGH has announced that it has received a US Patent for it’s elegant and unique SELF- TIED bowtie.

Designed to solve every man’s angst over self-tying a bow tie, this new product is remarkable in its simplicity.  “Long a secret of the retail display community, the easiest way to tie a self-tied bow is around your leg.” states Janice Howard, Founder and CEO of HoraceHugh, an exclusive brand of Limited Edition Men’s Formal and Dress shirts.

Accurately named, “The Better Bow !” it incorporates a beautiful, strong magnetic clasp that fits neatly under a standard collar or looks stunning with your own monogram in sterling silver or 14K gold adorning the back of a wingtip collar. This slim piece of jewelry allows you to remove the tied bow from around your leg and neatly clasp it around your neck in one simple motion.

“As easy as a clip-on but sophisticated, classic and artful because it isn’t perfect, the way a  hand tied bow is supposed to look”, continues Howard. Only a handful of men can self-tie a bow tie, and PRE-tied bows stand out as an obvious imposter. According to a 2014 issue of US Weekly, self-tied bow ties are one of Queen Elizabeth’s biggest pet peeves.  To her credit, her royal highness can “spot a fake bow tie at 20 paces.”

Bow ties are an iconic staple of the men’s accessory market and continue to see strong sales year after year. According to Bloomberg Report, bow tie sales represent about 7% of the $850 million U.S. neckwear market last year, up from 4% the previous year. This is the one Holiday ‘14 gift that can be elegant, functional and solves one of men’s most frustrating fashion problems.

Forecasted to be the next trend in men’s formalwear accessories, the Better Bow !, by HORACEHUGH launches to rave reviews. Now carried by and the HoraceHugh Online store, this patented Better Bow allows the customer to mix and match fine 100% silk tails and collect different style clasps. Clasps can be monogrammed with a gentleman’s initials or customized in precious metals, jewels or your own exclusive corporate identity. Limited Edition diamond and platinum clasps can be custom ordered and delivered for Holiday ’14. A fabulous and functional gift that is a one of a kind item for the man that has everything but is all thumbs when it comes to tying a bowtie.

With a history of designing Men’s Fashion, company Owner and lead designer, Janice Howard was inspired by her 25 years in the architectural industry to seamlessly blend function and aesthetics.  HORACEHUGH Luxury Denier Cri Limited Edition shirts are signed and numbered and feature the highest quality craftsmanship in an American made shirt on the market today.

Sold exclusively at Saks Fifth Ave. and HORACEHUGH Online these shirts feature 20-22 stiches per in edge stitching, covered packets, single needle felling side seams, generous yokes and an uber flattering American or Trim Fit. Made from fine imported 100% cotton fabrics from Liberty of London, Getzner of Austria, Canclini of Italy and Swiss pleating, our shirts are always show stoppers when you take off your jacket and the element of surprise begins. Custom  orders are never a problem.

Staying true to HoraceHugh’s motto “Be unpredictable…”, the company continues to surprise us by reinventing the bowtie and making it an elegant statement and classic expression of fine jewelry for men especially when paired with a Limited Edition HORACEHUGH custom shirt.

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