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October 9, 2014updated Dec 20, 2023

IWC Schaffhausen Opens New Boutique At Hong Kong International Airport

By Neharika Padala

The Swiss luxury watch manufacturer IWC Schaffhausen is proud to announce the opening of its new boutique at Hong Kong International Airport. The boutique, which features IWC’s first curved video wall, has been relocated to a larger space and thus offers visitors the opportunity to explore the company’s range of inspired timepieces in the perfect setting.

“Hong Kong International Airport is renowned as a thoroughly captivating retail destination. It is the ideal setting for our customers to experience IWC’s unparalleled craftsmanship and watchmaking expertise,” says Benoit de Clerck, Managing Director of IWC North East Asia. “We look forward to receiving our visitors with the finest service in this exclusive location.”

The brand’s new airport boutique offers customers a unique shopping experience which reflects the technical ingenuity and the appeal of fine Swiss watchmaking. From the moment visitors approach the impressive main entrance, they are invited to embark on an intimate exploration of IWC’s six iconic watch families.

A standout among a number of high-profile retail outlets, the new, larger IWC boutique with a total retail space of 57 square metres grabs the spotlight with a stunning design that manifests the brand’s core values of innovation and engineering excellence. A mix of dark woods and contrasting chrome elements complement the boutique’s modern architectural design while providing the perfect backdrop for IWC’s coveted timepieces.

A curved video wall, a global first for the brand, spans over 4 metres across and rises almost 2 metres high, and greets visitors with striking animated visuals and movies that celebrate IWC’s heritage and craftsmanship in largerthan- life glory.

The newly reopened boutique offers a spacious private lounge area where customers can go on a tranquil, private voyage of horological discovery. A relaxed ambience and bespoke service invites them to explore IWC’s exquisite timepiece collections in depth, providing more extensive knowledge and inspiring a greater appreciation of the art of fine watchmaking craftsmanship.

Satisfying the desires of every timepiece aficionado, the refurbished boutique presents a wide selection of IWC watches, including an enviable assortment of IWC Boutique Exclusive Editions. The Portuguese Perpetual Calendar (Ref. IW502308), part of the collection sold only at IWC boutiques, features a fascinating mechanical movement and a Pellaton automatic winding system in a bold stainless steel case, and is limited to 500 pieces.

(Source: IWC Schaffhausen) 

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