Jacquie Aiche necklace
On March 14, the duo started outreach to their respective jewelry networks with designers excited to participate. In less than a week, more than 100 jewelry designers hopped on board, including Jacquie Aiche, Arman Sarkisyan, Colette, Melissa Kaye, Alison Lou, Retrouvai, Deborah Pagani, Jill Heller, Ariel Gordon Jewelry, Adina Reyter, Irene Neuwirth, KatKim, Marlo Laz, Nouvel Heritage, Ashley Zhang, Grace Lee and Dana Bronfman, among others.
“We both live in cities where kids are going to be seriously affected by school closures in terms of their food sources and as a parent and neighbor, it wasn’t an option to not try to mobilize the community,” they said.
The effect of the #Linked campaign swiftly spread across social media, raising awareness to hundreds of thousands of people in a matter of days. Lowitz and Gadi wanted to use their network for good, and also help many of these independent jewelry businesses stay afloat during these trying times. It’s apparent that now, more than ever, jewelry designers aren’t looking themselves as competitors but uniting for the greater good. To support this wonderful initiative and to shop designers’ beautiful collections, follow the hashtag #Linked on social media.
For more information and to donate, visit nokidhungry.org