For most of us, our first shopping experience for jewelry comes at a time when wedding plans are in the works. In addition to the wedding band, there is the customary engagement ring with a diamond centerpiece weighing one-half carat or more. Given that diamonds are not created equally in quality and price, some of our shopping experiences could turn out to be a harrowing one. Could you imagine what it would be like if one was shopping for an intricately created necklace embellished with hundreds of diamonds in varying sizes for six figures or more? It could be a downright nightmare unless of course you are dealing with Lazare Diamonds® and here is why.
Diamonds are graded by the 4Cs for Cut, Clarity, Color and Carat Weight. Although a diamond’s clarity, color and carat weight are predetermined by Mother Nature and cannot be altered, there is wide latitude as to how a diamond can be cut; and “Cut” is the most important of the 4Cs. In 1919, Marcel Tolkowsky, a cousin of Lazare Kaplan, developed a complex mathematical formula for cutting a diamond to its precise angles and proportions. Strict adherence to this formula results in a diamond that displays the optimum reflection and refraction of light giving the diamond the most coveted characteristics of brilliance, scintillation and fire. To Lazare Kaplan, the formula came to define the “ideal cut“ which maximizes a diamond’s beauty, and is paraphrased within the company’s trademark: “The original ideal cut diamond since 1919®”. There is no denying that other diamond cutters have applied the formula to produce ideal cut diamonds, but only Lazare Diamonds® are cut consistently to the highest and most stringent standard without exception. Today, Lazare Diamonds® have become synonymous with the 5th C for Consistency in precise cut grade, earning the company’s trademark: “The world’s most beautiful diamond®.”
Radiating a brilliance you can see, an ideal cut Lazare Diamond has something equally brilliant that is imperceptible to the naked eye. Every Lazare Diamond 0.18 carat and larger is specially inscribed with the Lazare® logo and an individual number on its circumference using Lazare Kaplan’s patented technology. The logo is your proof of authenticity and brand confirmation as an ideal cut Lazare Diamond, and the unique number is your proof of ownership in case of loss or theft.
Because Lazare wants you to know exactly what you are buying, every Lazare creation, from a brilliant solitaire ring to a glamorous studded necklace carries a certificate detailing every Lazare Diamond ― the culmination of the analysis performed by Lazare’s trained gemologists. As you can surmise, Lazare has gone through great lengths to ensure that your shopping experience will always be delightful and worry free. So if you or someone you know is in the market for diamond jewelry, look no further and visit a Lazare® store at your first opportunity. For the location of a Lazare® store nearest you, please visit www.lazarediamonds-sea.com & www.lazarediamonds.com
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