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November 15, 2013

Lancôme Joins Forces With Reuge to Create a Flacon

By Chris Boyle

Lancome ReugeFor some 150 years Reuge has been known to realize dreams, to transform in mechanical music pieces of Art.

Over the last years more and more pieces have been created for Head of States, the wealthy and individuals working in and for the luxury industry.

The most recent creation is a partnership with Lancôme, the famous Paris-based cosmetic house. A fantastic presentation has been created for the perfume La Vie est Belle for which actress Julia Roberts is spokesperson.

The flacon is presented on a rotating table of Swarovski crystals. Two bell-shaped glasses turn while illuminated by a large quantity of colored LED lights.

Together with additional spot lights and a customized 144 note mechanical music movement, the emotion of a fairy tale catches immediately the eyes and hearts of any observer.

Last but not least, matching to the famous TV commercial with Julia Roberts, a chandelier produced by hand in the shops of Baccarat shines over the presentation.

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