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October 22, 2013

Lane Crawford Opens Shanghai Flagship Store

By Chris Boyle

Lane Crawford flagship store ShanghaiLane Crawford, the luxury department store, opens the doors of its China flagship store in Shanghai on October 10, providing customers with a one-stop luxury fashion and lifestyle destination in the heart of the city.

Located in Shanghai’s Times Square at 99 Huai Hai Zhong Road, the new store encompasses 150,000 sq feet (approximately 14,000 sq metres) over four floors, with 500 international brands across women’s fashion, beauty and fine jewelry, menswear and home and lifestyle.

The store represents an RMB 400 million investment and is the largest store in Lane Crawford’s portfolio, which now totals eight stores in Greater China.

“Lane Crawford is invested in creating the future of global retail, in the market of the future,” said Andrew Keith, President of Lane Crawford.

“Global retail leadership is now coming from China, and the China customer is at the forefront of fashion. We set out to create the ultimate luxury fashion and lifestyle destination – the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai.”

The flagship was designed in collaboration with leading international architecture firm Yabu Pushelberg, who have worked with Lane Crawford on four previous stores.

To celebrate the opening of the Shanghai store, Lane Crawford has invited internationally renowned fashion brands Emilio Pucci, Proenza Schouler, 3.1 Phillip Lim, Jason Wu, Diane Von Furstenberg and J. Crew to create an original t-shirt design representing their own individual expression of the city.

This unique collection will be available in-store and online from October with all net proceeds of HK$1million donated to UNICEF China to support its work with vulnerable children.

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