Louis Vuitton is set to open an exclusive pop-up store in Paris this week, where globetrotters can get their hands on customized luggage and find out the art of packing a suitcase with a demonstration from a travel expert.
Designed in collaboration with editor-in-chief of Monocle magazine, Tyler Brule, and his team, the pop-up at 22 Avenue Montaigne pays tribute to Louis Vuitton’s passion for adventure, offering luggage in the legendary Monogram canvas, travel accessories and looks for the modern traveler.
The Maison pop-up will offer a wide range of options for customising luggage when it opens on 12 September, including special orders and the My Monogram service, which paints or hot-stamps customers’ initials onto their luggage.
In addition, there will be the chance to see a travel expert demonstrate exactly how to artfully pack a suitcase – bringing back to mind Louis Vuitton’s original profession of ‘clothes packer’ when he started out in Paris in 1854. Expert craftsman will also be on hand to offer after-sales support and luggage repair.
Visitors to the Avenue Montaigne pop-up store will be able to buy exclusive “L’Aventure” travel accessories created especially for the store, which can be hot-stamped on request.
A selection of 26 collector’s postcards, which are in the style of the tips found in the Louis Vuitton City Guides, will also be available.
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The “L’Aventure” store will open from 12 September until 31st December 2013, 10am – 7pm.
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