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December 20, 2013

Louis Vuitton Spring/Summer 2014 Campaign Devoted to Marc Jacob’s Muses

By Chris Boyle

LV springsummer_Fashion designer Marc Jacobs dedicated his final collection for Louis Vuitton to the women who inspire him. In the same spirit, the French fashion house’s Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the designer’s muses.

Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the models hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel.

The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag – embroidered with feathers, crystals, alligator or Sprouse sequins, in supple calfskin, or in Monogram canvas trimmed with black leather.

Just as Marc Jacobs’ valedictory show was intended as a celebration, so this, his final campaign for Louis Vuitton, offers a vibrant homage to women and to enduring style.

The Louis Vuitton Spring/Summer 2014 advertising campaign, comprising a total of eight single-page portraits, will break in the February 2014 issues of magazines worldwide.

The NN14 Bag: The Signature of Spring/Summer 2014

On Louis Vuitton’s Spring/Summer 2014 runway, a single bag appeared in a myriad different guises. The NN14 is the season’s statement update of the iconic Noé bag, famously designed by Gaston-Louis Vuitton in 1932 in response to a request from a champagne producer for an elegant way of carrying five bottles of fizz.

sofie coppola_The limited-edition NN14 was created through what Marc Jacobs described as a “cleaning” of the original design. Smaller, more streamlined, but still recognizable as a “bucket” for champagne or otherwise, the NN14 becomes the signature bag of Spring/Summer 2014 and stars alongside Marc Jacobs’ muses in the season’s
advertising campaign.

In addition to Les Extraordinaires, the extremely rare and precious editions whose extravagant embellishments – feathers, crystals, sequins, studs, alligator appliqués – testify to Louis Vuitton’s exceptional savoir-faire, several simpler versions of the NN14 bag will set the tone of Spring/Summer 2014 and beyond.

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All share the NN14’s distinctive details: a hand-pleated leather tassel closure, a Louis Vuitton-embossed leather handle, and the emblematic LV padlock and key bell. Inside the bag, a matching removable zippered pocket is perfect for stowing valuables.

Modelled in the campaign by Sofia Coppola, the NN14 in Monogram Idole combines canvas with calfskin trim in black, dark red or deep blue – a subtle touch of color that lends new richness and refinement to the iconic Monogram.

The bag comes in two sizes: small for elbow and hand carry (also available in classic Monogram canvas with natural cowhide trim), and large, which can additionally be worn on the shoulder.

In supple Cuir Nuance calfskin, the NN14 is a study in understated sophistication, its sleek lines enhanced by the authentic beauty of its leather, its quiet elegance speaking to true connoisseurs. In addition to timeless black, chosen for the campaign by Gisele Bündchen, the small version comes in ruby red, and the large in red, blue and tan, to which a hand-applied patina lends intriguing nuance and subtlety.

Completing the line-up are two runway adaptations. Modelled by Edie Campbell, the NN14 in studded calfskin has an edgy rock ‘n’ roll vibe, while in the visual with Fan Bingbing, the Stephen Sprouse graffiti signature that figured so prominently in the show is embroidered in shimmering black sequins on a midnight blue Monogram jacquard base.

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