Having started designing jewelry in his early 20s, Peter Storm understands the wants and needs of his bridal clients. Working together with his wife Anne, they both posses commitment to their clients and a unique vision. While Peter creates intricate pieces of art, Anne walks new brides and grooms through the marriage journey with their new rings. In this interview Peter tells us about his mission, his inspirations and his visions for the future.
On Peter Storm Inc. being a family business…
This year marks the 26th year since the founding of Peter Storm Inc. and the 32nd anniversary of my marriage. I include both dates in the same sentence because Anne and I are partners in marriage and in business. Peter Storm is very much a family owned and operated business. While it is led by Peter and Anne, each one of our three children have played some part in the development and growth of the company.
On his mission…
When I started Peter Storm Jewelry it was my mission to create beautiful designs for the bride that were distinct and had a character of their own. To that end I developed my Naked Diamonds® collection. Naked Diamonds® is a trademarked, revolutionary way to set princess cut diamonds. With the success of this collection I continued to design and develop unique ways of setting stones and have continued using unusual shapes of stones in my designs.
With the success of my engagement rings I wanted to develop another collection that incorporated my love of color. We named the new collection Tessuto Colori™, or Woven Color. Tessuto Colori™ is a collection of sterling silver and silk woven together to make jewels in every color one can imagine. The collection was inspired by colors and the texture found in the finest fabrics. The weaving of the metals and silk is so unique it has its own patent.
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On visions for the future…
Looking to the future I am exited about the development of both my bridal collection and Tessuto Colori™. For the bride I plan to offer more color for her to choose from. This not only means more yellow and rose gold, but the use of specially cut sapphires and other colored stones to enhance her center diamond. For Tessuto Colori™, I am in the design process as I write this. New necklaces and bracelets of multi strand and multi colored silver. The design process, whether it’s for the bridal collection or Tessuto Colori™ is one of the most exciting parts of what I do at Peter Storm Jewelry.
When not at work Anne and I spend lots of time listening to music and enjoying the outdoors. We also take care of our three dogs, and I maintain my tropical fish collection. I also am involved in philanthropic work and volunteer on boards.
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