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May 19, 2014

Roger Dubuis Unveils New Boutique in Hong Kong

By Chris Boyle

Roger Dubuis, a leader in Fine Watchmaking and pioneer of contemporary skeleton calibres, opened a new Boutique in the International Finance Centre mall, a highly prestigious business location and home to international luxury brands. ifc Btq retouched 230414

The new ifc Boutique, located in the Central Business district, is the 4th Roger Dubuis Boutique in Hong Kong. All Roger Dubuis Boutiques are located in prestigious venues, from 1881 Heritage and The Peninsula Arcade in Kowloon to Pacific Place on Hong Kong Island. Considered as one of the world’s premier shopping destinations, the ifc towers offer an ideal new home for Roger Dubuis’ exquisite timepieces and further establishes the Swiss Manufacture as one of the leading Maison in the world of Haute Horlogerie.

The unique design concept of the new ifc Boutique mirrors the distinct architecture of Roger Dubuis Boutiques worldwide. The interior design is opulent yet contemporary through the use of luxurious materials such as Italian marble, Pau Rosa wood from Brazil, and silk carpet. The décor embodies the incredible world of Roger Dubuis, truly reflecting the consistency and high quality of the brand. Two holographic towers featuring the ground-breaking Excalibur Quatuor timepieces offer a distinctive experience to clients. A cosy VIP lounge allows guests to appreciate the Roger Dubuis collections – Excalibur, Hommage, Velvet, Pulsion, La Monégasque – and a wide range of editions exclusively available in Roger Dubuis Boutiques, while experiencing a unique quality of service.

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