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February 24, 2014

Saks Fifth Avenue Launches Curated Collection of Men’s Designer Sneakers

By Chris Boyle

sneaks_Saks Fifth Avenue has launched a curated collection of designer sneakers, called SNEAKS.

The SNEAKS installation will include high tops, slip-ons, athletic sneakers, collaborations and limited-edition, exclusive packages from Maison Martin Margiela, Giuseppe Zanotti, Dsqaured2, and more.

To kick off the launch, Saks Fifth Avenue will host a series of high-profile events in partnership with local athletes.

In Houston on February 26, Saks and former Houston Rocket Dikembe Mutombo will host a charity cocktail to benefit the Dikembe Mutombo Foundation.

On March 19 in Beverly Hills, Saks will host an exclusive event with Angeleno Magazine to benefit the Sports Spectacular foundation.

The event, presented by DJ Skee and music producer Harvey Mason, will feature appearances by Seattle Seahawk Ricardo Lockette, former NBA All-Star Byron Davis, Hudson Jeans owner Peter Kim and graffiti artist Alec Monopoly, who will be donating a piece of “sneaker art”.

The event will be followed by a ten-day in-store SNEAKS trunk show. In Boston on March 25, Saks will host a designer cocktail event with the Boston Bruins Foundation and Bruins players.

One focus of the launch will be a series of designer collaborations. Raf Simons x Adidas is a unisex collaboration with a playful comic book aesthetic and a mad mix of materials. Y-3 x Adidas brings together Yohji Yamamoto and legendary art director Peter Saville—famous for his Joy Division and New Order album artwork. There will also be a springtime focus on slip-on sneakers, a luxed-up version of the classic skater shoe that has been a laid-back staple for sneakerheads.

SNEAKS will include sneakers available exclusively at Saks from Maison Martin Margiela, Hugo Boss, Fendi, Dsquared2, Pierre Hardy, Jimmy Choo, Giuseppe Zanotti and Bally. Other sought-after brands available at Saks will include Versace, Valentino and Lanvin.

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The sneaker installation and shop in shop debuted in 16 markets across the US on February 22.

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