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November 25, 2014updated Dec 20, 2023

The Show Goes On: Backes & Strauss and the English National Ballet to Continue Partnership

By Chris Boyle

backes-strauss-2012-regent-princess-white-gold-jpeg-white-background-2-28-mbBackes & Strauss, the world’s oldest diamond company (est. 1789), has announced that its partnership with the English National Ballet is to continue for a second year.

Tamara Rojo, Artistic Director of the English National Ballet, will become a brand ambassador. Rojo’s endorsement of the beautiful Victoria Collection in 2013 marked the genesis of the partnership.

The English National Ballet, established in 1950 by Dame Alicia Markova, one of the great ballet dancers of the 20th century, will next year celebrate its 65th year as the preeminent ballet company of The United Kingdom. Backes & Strauss seems a perfect partner for the innovative ballet c

ompany. Both embody elegance, precision, and poise, building upon a foundation of rich histories with contemporary inspiration.


Vartkess Knadjian, CEO of Backes & Strauss, marked the occasion by stating, “As a company proud of its British heritage we are thrilled to continue our partnership with English National Ballet and Tamara Rojo, the quintessential British dance company that through its creativity broadens the appeal of ballet throughout the world.”

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