Fashion brand Vince has launched its first kids’ collection for Fall 2014 with Tawil Associates, the company’s second licensing partner.
The launch is another benchmark for Vince as the company evolves into a global lifestyle brand, becoming a destination for women’s, men’s and children’s apparel and accessories.
Jill Granoff, CEO of Vince, said: “We are thrilled to expand Vince into childrenswear, and offer our customers cool kids’ clothes that embody the Vince brand DNA.
“Tawil has done a great job translating Vince ready-to-wear to the world of kids and we are delighted to take this next step forward as we evolve Vince into being a global lifestyle brand.”
The Vince Kids line displays a cool, modern aesthetic and is reflective of the brand’s relaxed yet sophisticated approach to fashion. Signature styles include Vince’s best-selling cashmere sweaters as well as the Scuba Leather Jacket and Jogger Pant for girls, and the Waffle Knit Hoodie and 3-in-1 Jacket for boys.
Designed for children ages 4 to 14, the collection features classic pieces for everyday effortless dressing. A palette of heather grey and coastal navy is offset by notes of fuchsia, imperial purple, raspberry and horizon blue with pops of winter white.
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For girls, the Dip Dye V-Neck and Side Split Crew Neck Sweater with contrast stripe detail are classic yet striking pieces; the Faux Fur Vest is a luxe topper. For boys, the Dobby Button Down pairs well with classic denim topped with the Birds-Eye Beanie and Scarf.
Rebecca Damavandi, Group President of Global Business Development at Vince, said: “The launch of Vince Kids is not only a natural extension of our brand, but is also the result of high demand from our retail partners and core customer base.
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“In executing the collection it was vital for us to ensure that the product would uphold the same design aesthetic as our existing RTW lines, with equal attention to detail, quality, comfort and style to deliver the everyday luxury essentials that Vince has become known for.”
Beginning June 2014, Vince Kids will be available at national retailers including Barney’s, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s and Nordstrom, as well as select Vince retail locations and at Vince.com.
Well-received prior to its launch, the debut collection is completely sold out to wholesale accounts. For girls, pricing ranges from $24 for the Favorite Tank to $598 for the standout Scuba Leather Jacket; for boys, prices start at $34 for the Favorite Crew Neck Tee and rise to $398 for fall and winter jackets. Internationally, an exclusive launch with premier UK department store Harrods is anticipated for Spring 2015.
