Swiss luxury watchmaker JEANRICHARD has honored brand ambassador Captain Chesley ‘Sully’ Sullenberger with the launch of the special edition ‘208 Seconds’ Aeroscope watch.
The event, which took place at Tourneau TimeMachine 57th Street and Madison Avenue in New York City, celebrated how the American hero saved 155 people in only 208 seconds on January 15, 2009.
“We are privileged to have worked with Captain Sullenberger on our new ‘208 Seconds’ Aeroscope”, said Bruno Grande, COO of JEANRICHARD.
“The watch showcases the importance of time, Sully’s inspirational achievement in seconds of great urgency, and his efforts since then to continue to help change and improve people’s lives and support organizations such as the American Red Cross and the Rory Staunton Foundation. This is very much in line with JEANRICHARD’s values and philosophy of life.”
“In situations such as those on January 15, 2009, one can only rely upon your training, preparedness and the knowledge that you are serving a cause greater than yourself”, said Captain Sullenberger.
“The ‘208 Seconds’ Aeroscope I was able to design with JEANRICHARD also symbolizes the values of personal responsibility and I am grateful for their support of my philanthropic work.”
208 seconds made Captain Sullenberger a hero and the watch’s automatic chronograph movement perfectly embodies the spirit and respect that the Captain and JEANRICHARD have for time. The 208 seconds are represented by a subtle marked white and red timeline on the timepiece’s black dial.
Available on a black Barenia calfskin strap, the JEANRICHARD ‘208 Seconds’ Aeroscope is a re-interpretation of the old aviators’ watches, and with its titanium cushion-shaped case shares a man’s most enduring dream with style. Part of the proceeds of the watch will go to The American Red Cross and The Rory Staunton Foundation, two of Captain Sullenberger’s philanthropic endeavors.
Throughout the event guests also participated in a social media challenge, where they were tasked to take a wrist shot of the new ‘208 Seconds’ Aeroscope and post it to their Instagram account. The “Best Shot” will be re-grammed today, January 15th, through the brand’s Instagram account (@JRwatches). The winner will receive a ‘208 Seconds’ Aeroscope watch.
In addition, guests were able to have a sneak peek at the rest of the JEANRICHARD collections, featured in a special exhibit on display at Tourneau TimeMachine until February 28th. The exhibit showcases the brand’s four core collections, Terrascope, Aquascope, Aeroscope and 1681 and delves into the inspirations behind them through earth, water, air and the brand’s history and fire of passion for watchmaking.
An installation of memorable timepieces that have experienced extraordinary adventure and represent the brand’s values and Philosophy of Life can also be viewed during this special JEANRICHARD display. These include the timepiece high-wire artist Nik Wallenda wore while crossing the Grand Canyon, Captain “Sully” Sullenberger’s newly released ‘208 Seconds’ limited edition watch and a Terrascope watch worn to the top of Mt. Everest.