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October 29, 2013

BEDAT & CO GENEVE Supports the Womanity Foundation

By Chris Boyle

Over the years, BEDAT & Co GENEVE, craftsmen of fine timepieces for women, have been creating exquisite, yet elegant timepieces for women worldwide despite being in a male-dominated industry.

To date, the stance and concept of the brand remain vigorously with diverse efforts undertaken to accentuate the importance of females collectively.

With that being said, BEDAT & Co GENEVE holds firm to its philosophy by supporting the Womanity Foundation.

This organisation advocates gender equality by recognizing and protecting women and girls’ rights to education and professional opportunities, in a safe and galvanizing environment.

The Foundation is committed to mobilizing the necessary resources to implement long term, replicable and scalable solutions towards women and girls’ empowerment; allowing them to pursue their aspirations, shape their future, and accelerate their progress within the community.

In the spirit of the cause, BEDAT & Co GEVENE has sponsored the Womanity Ladies Lunch which took place on October 3 this year. At this biannual event, 70 ladies will be handpicked by the committee to attend lunch at Fendi Boutique in Geneva, Switzerland. The luncheon was accompanied by a private Fendi fashion show, silent auction, and miscellaneous awe-inspiring performances.

STELLAR PERFECTION

Ref. 830 reflects the very first BEDAT & Co chronograph model that is specifically fashioned as a tribute to perfection. Sporty yet elegant, the ETA powered automatic Ref. 830 blends technical perfection and virtuoso artistry with an option of two or three-counter dial chronograph function. Dedicated to grace the wrist of ladies, as well as men, the model comes in both satin and polish-finished bezel, embellished by a play of dazzling diamonds.

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