British luxury watch brand Bremont Watch Company is launching into Australia and will be selling watches through some of the finest retailers in the country.
From October 1, the Bremont collection will be available in Gregory Jewellers’ flagship store in Sydney, 67 Castlereagh St. This family-run company’s values closely mirror Bremont’s own.
Bremont has built up a strong following in Australia over a number of years, which reaches far beyond the core watch collectors.
The watch brand was first introduced to Australia by television, being worn by the likes of
Bear Grylls (Man vs Wild), as well as Ewan McGregor and Charley Boorman, who both wore Bremont watches as they motor-biked all over the globe for A Long Way Down.
In addition to our close ties with military squadrons in Australia, this has led to considerable exposure for Bremont in a market that shares our love for adventure and exploration.
Giles English, co-founder of Bremont, said: “We have always received a great deal of interest from Australian’s, both with military personnel and the general public. Australia is consistently one of the highest countries in terms of volume of web traffic to Bremont.com.
“I think the classical style and rugged design of our mechanical watches have a strong appeal to the Australian man. What is also critical for us when we enter new markets is finding the right partners to work with. I strongly believe we have done this and we are very pleased to be launching with Gregory Jewellers.”
Helen and Edward Gregory, co-CEOs of Gregory Jewellers, added: “As an Australian owned and family operated company, we are proud of the heritage and values that our brand has come to represent.
“Over the years we’ve introduced major innovations in style and design, our partnership with Bremont, will reinforce our position as the country’s leading destination for luxury timepieces.”