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September 9, 2013

Bremont Watch Company Launches Flagship Boutique in Hong Kong

By Chris Boyle

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Bremont is launching its first boutique overseas in Hong Kong this month, which will be a showcase for the company in Asia to compliment the brand’s growth in the region.

The opening of the boutique, which will be located on Lyndhurst Terrace in Central Hong Kong and will be over 2,000 sq ft, follows on from the success of its award-winning stand-alone flagship in London.

Giles English, Co-Founder of Bremont, said: “It is a big step for us to launch our own boutique in Hong Kong but we wanted to build on our considerable success with London and the exciting growth that Bremont has seen.

“When you have your own store you can really communicate your own brand message and DNA to your consumer. It also has a very positive effect on your wholesale markets as the brand becomes more visible.”

The store will be based on a similar design to the London space but will make more use of innovative technologies which portray the wonderful stories behind each watch that Bremont creates. The London boutique won UK Retail Store of the Year at the prestigious Retail Jeweller awards in July 2013.

Nick English, Co-Founder of Bremont, said: “As with our London boutique, Hong Kong will be more than just a traditional watch store.

“It will be a place for watch collectors to come and meet to talk about watches over a coffee or a Chivas whiskey.

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“We will also be expanding our explorers club from the UK to Hong Kong where we will have monthly events. We felt that we did not need to be in one of the prime shopping malls but instead create a unique space that could be used for events and be a destination shopping experience.”

 

 

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