View all newsletters
Latest in Luxury - Sign up to our newsletter
  1. Style
  2. Watches
  3. Watch News
August 27, 2013

DEVON to Turn New Production Facility in California into High-Tech Lab

By Chris Boyle

devon_DEVON has launched a new production facility in Pasadena, California, which is currently under construction in order to develop it into a high-tech lab.

The company is working hard to spool up Tread 2 production as quickly as possible since acquiring the spectacular building.

Company founder Scott Devon said the Californian city is “an ideal location” for the company and the recently formed Devon Tech Labs.

“We carefully considered a variety of Southern California locations and settled on Pasadena because it’s a hotbed of innovation and creativity,” said Devon. “Our neighbors include world-renowned schools such as CalTech and the Art Center College of Design, as well as NASA’s Jet Propulsion Laboratory.”

DEVON has also hired a new Production Manager, John Thomas, who brings many years of manufacturing experience to the brand.

John is assembling a team of production engineers and watch assemblers, and DEVON is on track to in-source the production and assembly of the Tread 1 watch at the end of this year. This move will assist DEVON in making a dramatic improvement in quality control and customer satisfaction.

“We’ve been positively overwhelmed by the demand for Tread 2,” said Ehren Bragg, DEVON’s managing director. “So far we’ve taken over 300 preorders for the piece before the watch has even hit the market. That represents a full six months’ worth of production that’s been sold based only on photographs and a display of prototypes at this year’s Baselworld watch show.”

The lab is in the final stages of development, and DEVON will be celebrating with a grand opening party later this year.

Content from our partners
The Most Iconic Film Locations in Spain
Why Belize Makes an Incredible Romantic Getaway
The Places Philanthropy Can Take You

Topics in this article :
Select and enter your corporate email address Be the first to know about the latest in luxury lifestyle news and travel.
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network