“For me, the Quasar Light epitomizes exactly where we’re going to take the brand: It’s complex, it’s contemporary and also it’s appealing for people who have known GP for a long time. It’s very respectful of the tradition,” he says proudly. “We want to talk about the brand and be extremely respectful of the tradition and consider our expertise in manufacturing movements and watches, but also bring a twist. The Quasar Light in particular does that pretty well; it’s an iconic moment and an aesthetic signature.”
Pruniaux mentions the trends he’s seen recently in the watch industry, which he says is shifting, particularly as it relates to consumer buying trends.
“This industry is in a deep transformation period,” he says. “I think some brands understand that a watch buyer is not a watch buyer. It’s a buyer. As a consumer, we don’t behave differently when we buy a watch than when we buy another car or another luxury product. I think the brands that understand that, and some have done very well, will prevail. We have to consider what is happening in the rest of the world and deal with two types of consumer: the collectors, who are important and we need to respect, and on the other hand, people who want to get excited and educated about products, movements and stories.”
Pruniaux hopes to educate new customers, even those who aren’t knee-deep in the watch world. “If I could bring a million people to our manufacture, I would,” he says.
For now, we’re excited to see how the brand continues to innovate and impress.
Quasar Light from $294,000, girard-perregaux.com