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November 29, 2013

Glashütte Original and Jaquet Droz Open Shared Geneva Boutique

By Chris Boyle

Geneva boutiqueThe Rue du Rhône is the most exclusive shopping district in Geneva. The elegant street, close by the shores of Lake Geneva below the enchanting historic city centre, hosts sophisticated cafes and exclusive boutiques run by international luxury brands.

Since Wednesday November 27, 2013, Swatch Group brands Glashütte Original and Jaquet Droz are represented here by a single shared boutique. In close proximity to sister brands Breguet and Blancpain, the new store is located amid world-famous Haute Horlogerie brands.

A great number of watch enthusiasts and connoisseurs had accepted invitations from the two firms and enjoyed a tour of the new boutique’s well thought out and superbly designed interiors at the official opening on Wednesday evening.

The boutique links the two brand worlds in a harmonious manner: on the left in the new boutique Jaquet Droz welcomes its guests with an elegant combination of colours in back, gray and silver, while Glashütte Original on the right presents a successful mix of materials in dark moor oak, beige enamel surfaces and light-coloured leather.

Both brands are thus able to create, with their elegant and minimalist style, an atmosphere that is comfortable and welcoming at once.

From today, visitors to the 60 square metre former Tourbillon Boutique are invited to explore the exclusive collections of the two prestige brands. In addition, during the first few weeks, exceptional treasures of both Glashütte Original and Jaquet Droz are on display for illustrating the art of watchmaking and to mark the opening of their shared boutique.

The Saxon watchmaker will show the most complicated and expensive watch that the manufactory ever developed: the Grande Cosmopolite Tourbillon. This fascinating timepiece straps the world and its 37 time zones onto the traveller’s wrist.

This exquisitely complicated wonder enables the world traveller to track the time of day or night at home and on the road simultaneously, in any two of the official 37 world time zones.

The ingenious time machine can handle even a change from March 1st to February 29 or 28, with no additional manual intervention required. It is an absolutely extraordinary combination of hand-crafted complications – an astonishing achievement, and a world first for mechanical watches. This exclusive masterpiece is limited to 25 pieces worldwide.

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