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August 12, 2014

Parmigiani Fleurier And Bugatti Release Ten Year Anniversary Watch

By Zahra Al-Kateb

To celebrate the 10th anniversary of the partnership, in 2014, Parmigiani Fleurier is unveiling three limited editions of the Bugatti timepiece.

The brand has decided to take the iconic Bugatti 370 model, and its transverse tubular
movement, as its basis. This piece, which marked the creation of the partnership in 2004, demonstrates the brand’s cutting-edge creative spirit and the quest for technical excellence which made it possible.

The Bugatti Mythe, the Bugatti Victoire and the Bugatti Révélation are the new versions of this Anniversary Limited Edition. These three pieces share an aesthetic which harks back to the artisan’s traditional techniques. In this respect, the collection moves away from the hi-tech, futuristic spirit which prevailed in some of the Bugatti creations of this first decade: the titanium of the Bugatti Vitesse case middle, for example, or the black carbon of the Bugatti Super Sport dial.

The return to classic “Haute Horlogerie” techniques here marks a desire  to recognise Parmigiani Fleurier’s history, and the essence of the brand. As, even though resolutely focussed on the future of watchmaking, the brand remains faithful to the expertise required for restoration and the authentic craftsmanship which constantly informs its creations.

The partnership between Parmigiani Fleurier and Bugatti is celebrating its 10th anniversary and, as these prestigious new time pieces show, going from strength to strength. The first of the Anniversary Edition timepieces, the aesthetic of the Bugatti Mythe is based on an emblematic Bugatti component: the legendary Type 57 grille. This grille, which graced the very first Bugatti cars, has a striking structure, formed of lines rather than mesh. These lines are echoed in the watch dial and they extend downward beyond its perimeter, affirming the Art Deco style which made the historic grille such a success.

In addition to this homage to Bugatti’s history, the Bugatti Mythe timepiece also pays tribute to the ongoing collaboration between industrial and artisan traditions in both the automotive and watchmaking worlds. Inextricably linked at Bugatti, industry and craftsmanship see their potential combined in every creation, and this is what the brand’s reputation is based on.

The Bugatti Mythe evokes this marriage through the dual-colour effect of the surfaces of its case middle. A mottled anthracite grey surface, which reinforces its “industrial” appearance, represents this side of the spectrum; the burnished, gold surfaces reflect the refined, artisan side.

The Bugatti Mythe is possessed of a powerful symbolism, which encapsulates the history of two brands and the success of a collaboration.

(Source: Parmigiani Fleurier and Bugatti)

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