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September 2, 2014updated Sep 03, 2014

TW Steel Unveils Brand New Yamaha Factory Racing Line-Up

By Zahra Al-Kateb

Just as Movistar Yamaha MotoGPT continues to perform on-track this season courtesy of Valentino  Rossi and Jorge Lorenzo, the team’s partnership with TW Steel keeps pace with  the global lifestyle brand choosing last weekend’s British Grand Prix at Silverstone, Round 12 of the 2014 MotoGPT Championship, to unveil its latest  timepieces in honour of the partnership. Celebrating the shared synergies of passion, power and performance, TW Steel has produced a  dynamic new six-piece watch collection to showcase the Yamaha Factory Racing  brand.

Naturally sporty in their  appearance, the new designs, available in 40mm and 45mm sizes, are priced to appeal to fans of the team retailing for only $99.  Offering features usually reserved for more  expensive timepieces, the ‘By TW Steel’ moniker on each watch is representative  of the DNA of these exciting and unquestionably affordable models.

With each design  founded around a genuine carbon case, the new watches incorporate an appealing carbon fibre design dial featuring the Yamaha Factory Racing logo.  A steel case back also features the brand  logo while a gun plated, steel crown further enhances the more expensive look  and feel of each model, as does the use of reinforced mineral crystal.

Each piece houses a Miyota 2115 3-hand movement  with the dial encompassing a 24-hour indicator and date display. Highlights of the new Yamaha Factory Racing Collection ‘By TW Steel’ are the colour presentations of the silicon straps, which include editions featuring Yamaha blue, retro  yellow, black, grey, green and white all with a steel gun plated clasp. Finally, each model is 10 ATM water  resistant.

“We really wanted  to embrace a collection that would reflect Yamaha Factory Racing’s heritage and  also be widely obtainable by the brand’s phenomenal global fan base,” commented  TW Steel co-owner and CEO, Jordy Cobelens. “With that in mind we created the ‘Yamaha Factory Racing – By TW Steel’  range in order to produce a value-focused timepiece but one, like our main TW  Steel offerings, which also packs in items befitting more expensive watches.

“Offering features  like a genuine carbon case and reinforced mineral crystal ensures consumers are  getting an outstanding watch to show their support for Yamaha Factory Racing,  but at an easily affordable price point.   As with all our models, the designs are bold, appealing and in this  case, all attractive to fans who want to show their support for the team.  I’m confident these will be extremely popular  thanks to our combined global reach.”

“I’m tremendously excited with the addition of these new ‘Yamaha Factory Racing – By TW Steel’ watches,”  commented Lin Jarvis, Managing Director of Yamaha Motor Racing. “We know our fans are continually looking at  ways to show their support for our team and of course the Yamaha brand. We  worked together with TW Steel to develop this new collection with three very important targets. “First, to make an attractive sports design using the colors that symbolize Yamaha Factory Racing  and the Movistar Yamaha MotoGP team.   Secondly, to use top quality materials and provide the high performance  and reliability that will be expected by Yamaha’s fans.  Finally, to provide these exceptional  timepieces at a very affordable price.   TW Steel hit all of the targets and produced a great watch that I, and  all members of the Yamaha Factory Racing program, will be proud to own and  wear. I am sure that these watches will  be a great global success.”

The new Yamaha  Factory Racing ‘By TW Steel’ Collection will be available in October.

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(Source: TW Steel)

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