Each piece houses a Miyota 2115 3-hand movement with the dial encompassing a 24-hour indicator and date display. Highlights of the new Yamaha Factory Racing Collection ‘By TW Steel’ are the colour presentations of the silicon straps, which include editions featuring Yamaha blue, retro yellow, black, grey, green and white all with a steel gun plated clasp. Finally, each model is 10 ATM water resistant.
“We really wanted to embrace a collection that would reflect Yamaha Factory Racing’s heritage and also be widely obtainable by the brand’s phenomenal global fan base,” commented TW Steel co-owner and CEO, Jordy Cobelens. “With that in mind we created the ‘Yamaha Factory Racing – By TW Steel’ range in order to produce a value-focused timepiece but one, like our main TW Steel offerings, which also packs in items befitting more expensive watches.
“Offering features like a genuine carbon case and reinforced mineral crystal ensures consumers are getting an outstanding watch to show their support for Yamaha Factory Racing, but at an easily affordable price point. As with all our models, the designs are bold, appealing and in this case, all attractive to fans who want to show their support for the team. I’m confident these will be extremely popular thanks to our combined global reach.”
“I’m tremendously excited with the addition of these new ‘Yamaha Factory Racing – By TW Steel’ watches,” commented Lin Jarvis, Managing Director of Yamaha Motor Racing. “We know our fans are continually looking at ways to show their support for our team and of course the Yamaha brand. We worked together with TW Steel to develop this new collection with three very important targets. “First, to make an attractive sports design using the colors that symbolize Yamaha Factory Racing and the Movistar Yamaha MotoGP team. Secondly, to use top quality materials and provide the high performance and reliability that will be expected by Yamaha’s fans. Finally, to provide these exceptional timepieces at a very affordable price. TW Steel hit all of the targets and produced a great watch that I, and all members of the Yamaha Factory Racing program, will be proud to own and wear. I am sure that these watches will be a great global success.”
The new Yamaha Factory Racing ‘By TW Steel’ Collection will be available in October.
(Source: TW Steel)