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December 19, 2012updated Jan 16, 2013


By Chris Boyle


CEO Jordy Cobelens

TW Steel’s horological philosophy celebrates oversized watches.

Wearing a TW Steel is all about making a statement. It’s about showing the world that as a bold and ambitious individual, you wear a timepiece reflective of your personality. It demonstrates your appreciation for the finer things in life while allowing you to continue to maintain and express your individual style.

Jordy and Ton Cobelens, the founders of TW Steel—and CEO and chief design officer respectively—saw an opportunity and seized it through the creation of TW Steel in Amsterdam in 2005. Since then the brand, offering affordable luxury with its timepieces, has gone from strength to strength with 140 models in the collection and availability in over 100 countries worldwide. As a lifestyle brand, TW Steel, meaning “The Watch in Steel,” offers men and women the ability to strike a balance between work and play, acknowledging that style remains an important element of your overall look, whatever your surroundings.

With a collection of oversized watches showcasing something for everyone, TW Steel can take you from effortless chic to industrial design in a heartbeat. The brand enjoys deep roots in the entertainment sector, in particular music, and in high-octane environments such as Formula One as “Official Timing Partner” to Lotus F1 Team. The fusion of all these elements is incorporated into each and every TW Steel.



CEO Tonneau Swiss Made edition

The CEO Tonneau Swiss Made edition (53 mm by 46 mm) features stylish PVD dark titanium coating on a larger sandblasted case.

Inside, a Swiss Ronda movement measures time accurately up to one-tenth of a second. It also features an accumulated timing and interval timing function. The CEO Tonneau is 3 ATM water resistant.



CEO Diver

The standout feature in this collection is the state-of-the-art Miyota Cal.9100 multi-function automatic movement with shock absorber.

The movement allows for the day, month, 24-hour time and date to be displayed while featuring a power reserve display. CE5001 (48 mm) features the use of a sandblasted PVD dark titanium-coated case with black dial.



Canteen Automatic

TWA200 (45 mm) and TWA201 (50 mm) feature a Miyota 8215 movement with a glass case back to launch the Canteen Automatic collection.

Notable for their distinctive hammered steel bezels with the crown cap also featuring the same effect, the TW monogram on the hook is punched out for additional detailing.


CEO Goliath Collection

The CE3015 (37 mm) is one of four Swiss-made models in the bold CEO Goliath Collection.

It features the use of 144 real A-grade diamonds and a Swiss Ronda 585 caliber movement. Equally luxurious is the use of a mother-of-pearl dial with grey numbers and indexes while the case features white gold plating.



Kelly Rowland CEO Tech timepiece

The Kelly Rowland CEO Tech timepiece is visually striking with a bold pink mother-of-pearl dial and a bezel incorporating 56 zirconia baguettes, also in pink.

Featuring a Miyota 0S25 chronograph movement, the outside of the watch boasts a sandblasted, AA-grade PVD rose gold-plated case. A pink Italian leather croco-print strap caps the feminine look of the watch.



Kivanç Tatlitug CEO Tech CE4005

The Kivanç Tatlitug CEO Tech CE4005 (44 mm) features a matte sandblasted steel case and a shiny PVD AA-quality white gold-plated bezel with eight steel screws.

The look is completed with the addition of 128 A-grade real diamonds and a mother-of-pearl dial. This edition also has a sapphire crystal with a grey leather strap to accent the watch.



Dario Franchitti Tech

Named after the multiple IndyCar champion and Indy 500 winner, these editions, 45 mm and 48 mm, are made of high-grade 316L steel featuring black PVD-coated screws on the bezel.

The pillars that connect the bezel and the case back are similarly adorned with PVD black coating. A stylish black silicon strap completes these editions, which are ten ATM water resistant.



CEO Canteen

Both the CE1035 (45 mm) and CE1036 (50 mm) incorporate white ceramic bezels into their elegant designs, a feature highlighted beautifully by the use of A-grade rose gold plating on their steel cases.

Featuring three hand movements and a vibrant white dial with rose gold indexing, the look is completed by a rose gold clasp adorning a white Italian leather strap.



Cool Black Canteen

TW Steel added a splash of color to its Cool Black Canteen models creating the introduction of the Cool Black Color editions with all models sized 45 mm and 48 mm respectively.

TW902 and TW903, both chronograph executions, feature prominent red accents on the hands, tachymeter and chrono eyes.

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