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February 18, 2010updated Jul 31, 2015

Corum Opens Its First Boutique in Hong Kong

By Pardhasaradhi Gonuguntla

Hong Kong – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Opened in the Central District of Hong Kong, the Corum boutique is the first flagship store of the brand. Representing 40 percent of Corum’s turnover, the Far East market has grown quickly by double digit yearly increases since 2007. Hong Kong has thus become a key market for the brand.

For several years, Corum has been a partner of Swiss Prestige, one of the major partners for fine watches in Hong Kong and China. Convinced by the tremendous potential of the Asian market, Corum has strengthened its retailers’ network in Asia opening three new points of sale in 2009 and plans to open between five and ten new addresses in 2010 in the four major areas of Beijing, Shanghai, Guangzhou and Shenzhen and in the major cities of Harbin, Changchun, Hangzhou, Kunming and Shenyang.

Situated close to the famous area of Lan Kwai Fong, the boutique sits among the most prestigious addresses and prime financial area in Central, which is the heart of the business district. This new boutique offers an exclusive Corum showcase, helping to promote the brand, while playing an ambassadorial role for Corum’s points of sale around the world.

In Macao, the brand will open its second point of sale at Europe (1 Central Mall). The brand wants to strengthen its presence as 80 to 90 percent of the business is generated by Chinese clients. Today Corum is represented in more than 500 points of sale worldwide, and the launch of a new tailor-made boutique collection will take place in the spring with an official opening.

Corum Boutique Address:
Corum Boutique – Central Hong Kong
Shop B2, UG/F, Century Square. 1-13 D’Aguilar Street, Central, Hong Kong

For more information, visit

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