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August 3, 2012updated Jul 09, 2015

Kelly Rowland Brings Glitterati Flair to Signature TW Steel Timepieces

By Pardhasaradhi Gonuguntla

Amsterdam, Netherlands—reported by Coleman Bentley for Elite Traveler, the private jet lifestyle magazine

TW Steel has a client roster bursting with legendary ambassadors. Dario Franchitti, Emerson Fittipaldi, and Mick Doohan all represent the Dutch brand, as well as the admittedly male-dominated world of motorsports. Innovative CEO Jordy Corbelens is no stranger to pushing boundaries, however, and with the introduction of new TW Steel ambassador and former Destiny’s Child member Kelly Rowland and her two new tech editions—the CE4006 and CE4007— he has again driven his brand into new territory.

Both editions are inspired by Rowland’s recording career and tailored sense of celebrity presence, not to mention her two favorite colors, pink and blue. The CE4006 glows with a pink Mother of Pearl and a bezel set with 56 zirconia baguettes which are, as you might expect, also pink. The sand-blasted and rose gold plated AA-grade PVD case cradles a Miyota OS25 chronograph and is accented by a pink Italian leather croco print strap.

The CE4007 leaps off the wrist with much the same flair of its sister edition (after all both watches feature Rowland’s signature on the case back and boast 10 ATM water resistance) while simultaneously displaying a distinctly different attitude. Where the CE4006 is boisterous and playful the CE4007 exudes cool, calm, collected elegance. The sunray blue dial and bezel set with the same diamonds as the CE4006, except in blue, beat with the very same heart as the CE4006 and is iced with a blue Italian leather croco print strap.

“Kelly’s personality was such a driving force with this project,” said TW Steel’s Chief Design Officer, Ton Cobelens. “She obviously has exceptional taste and a strong sense of fashion. We wanted her TW Steel CEO Tech editions to be vibrant and reflect not only our brand DNA but also Kelly’s passion for style.” And with the introduction of these bold new timepieces, it appears as if TW Steel has done exactly that.

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