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March 28, 2012updated Jul 08, 2015

Ulysse Nardin Chairman Smart Phone Wows at Baselworld

By Pardhasaradhi Gonuguntla

Basel, Switzerland – Reported by Elite Traveler, the private jet lifestyle magazine

Ulysse Nardin partnered with Scientific Cellular Innovations (SCI) to unveil new iterations of the Chairman, one of the world’s finest luxury hybrid smart phones. A real showstopper at Baselworld 2012, the revolutionary phone had visitors returning two, even three times to marvel at its sleek design and impressive functionality. Produced by SCI, a pioneer in the industry, the Chairman fuses the historical, mechanical art of watchmaking with modern technology to stunning success.

“2012 has already been a groundbreaking year in which we have seen the first deliveries of the Chairman to our discerning clientele and we are excited to build off the momentum established,” said Bobby Yampolsky, co-founder of SCI. “Solidifying the notion that people now view their mobile devices with the same intention to convey personal style and craftsmanship as with an elegant timepiece, the Chairman’s popularity at Baselworld has exceeded expectations with the introduction of new iterations and inspired us to further explore ways to fulfill the needs and desires of our customers.”

At this year’s Baselworld, Bobby Yampolsky and Paul Williams, CEO of SCI, presented a custom-made Chairman to Chai Schnyder, the wife of late Ulysse Nardin CEO Rolf Schnyder. A magnificent masterpiece crafted from stainless steel with red accents, the one-of-a-kind creation was inspired by the Chinese Year of the Dragon.

Baselworld attendees also saw five new iterations in the Chairman “WAVE” Collection. This stylish collection showcases Ulysse Nardin’s nautical heritage by incorporating intricate wave designs that have been individually etched using a high accuracy laser. In addition to a newly designed crown, the collection features special finishes used in the production of the rotor weight component and a special battery cover that utilizes the same materials employed in Ulysse Nardin watch straps.

Perhaps the most dazzling piece on display was the new, ultra-luxe Chairman Diamond Edition with diamond pavé. Complete with 18K white gold and more than 3,100 round brilliant-cut, hand-set diamonds of the finest quality that total over 20 carats, this new black variant is the most expensive model of the Chairman to date and is the essence of exclusivity with only 100 units available.
The Chairman features many of Ulysse Nardin’s iconic design elements including the brand’s distinctive mechanical watch rotor. The Chairman also incorporates a working crown that can be hand-wound. Both the rotor and crown fuel the Chairman’s power reserve. The smart phone, limited and numbered, is hand-assembled and made of over 300 handmade parts fashioned from the finest materials. Following in the heritage of all Ulysse Nardin creations, select models feature hand-finished anodized aerospace grade aluminum alloy, 18K rose gold cases, 22K gold rotors, sapphire crystal, carbon fiber, marine grade stainless steel and rhodium-plated components. Paying homage to the materials used in high end Swiss watch-making, the phone’s touch screen is crafted from sapphire crystal. Finishing off each Chairman is the iconic Ulysse Nardin anchor logo.

Now available in 13 countries throughout the world, the popularity of the Chairman has prompted SCI to widen availability to new markets. By mid 2012, the special smart phone should be available in over 20 countries on five continents through Ulysse Nardin boutiques and select authorized retailers.

www.uncells.com

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