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July 1, 2011updated Jul 29, 2015

Max Mara Celebrates 60 Years in Fashion with “Coats!” Exhibition in Moscow

By Pardhasaradhi Gonuguntla

Max Mara Celebrates 60 Years in Fashion with “Coats!” Exhibition in Moscow

Moscow, Russia – Reported by Elite Traveler, the Private Jet Lifestyle magazine – Starting this October 12th and running through January 10th, 2012, “Coats!”, an exhibition showcasing the rich history of the Max Mara Group, will be on display at the prestigious State Historical Museum in Moscow, following stints in Berlin, Tokyo and Beijing.

“Coats! Max Mara, 60 Years of Italian Fashion,” tells the story of the label’s heritage, with a focus on its most iconic and influential garment: The coat. Roughly 70 rare coat designs, from the 1950s up to present day, will be displayed alongside sketches and photographs from Max Mara’s archives. Standouts include the popular 101801 camel coat, a fur-trimmed paletot (said to have been a personal favorite of Katherine the Great) and designs from past contributors like Karl Lagerfeld and Narciso Rodriguez. Photography highlights include images from campaigns shot by industry leaders like Steven Meisel and Richard Avedon.

In addition, the exhibition will feature a special section dedicated to art, with themed installations and works from contemporary artists like William Wegmam alongside an all-new artwork by St. Petersburg’s Valery Katsuva, commissioned by Max Mara exclusively for the show.

A new edition of the catalogue “Coats! Max Mara, 60 Years of Italian Fashion,” created by Adelheid Rasche, will be published by Skira for the latest exhibition. For those who can’t make the trip to Moscow, the catalogue will also be carried by some of the world’s top booksellers, with features from top critics like Colin McDowell and Enrica Morini.

As the final edition of “Coats!”, the exhibition also marks the 60th anniversary of the Max Mara Group, completing a string of celebrations held in the label’s honor.


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