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July 19, 2008updated Jul 15, 2015

Classic Hollywood Glamour Makes its Modern Debut With the Opening of The Kress

By Pardhasaradhi Gonuguntla

Los Angeles – The opening of the 38,800 square foot multi-million dollar historically renovated dining and entertaining complex The Kress, marks Visco Entertainment Collection’s official grand entrance into Hollywood.

Founded by Mike Viscuso, Visco Entertainment Collection has established itself as one of Southern California’s largest premiere nightlife and entertainment groups. With a proven track record of simultaneously maintaining the historical integrity of each venue he works with while invigorating the nightlife of each city, Mr. Viscuso is known for both style and success. The Kress is an upscale dining and entertainment venue, which complements and contributes to Hollywood’s continued revitalization. The Kress boasts a full service restaurant lead by world renowned Executive Chef Troy N. Thompson (www.troynthompson.com) with a carefully crafted Inspired Cuisine menu with an Asian Influence; a basement level lounge offering a limited food service menu, live entertainment and dance floor; a third level banquet and event center offering food service, live entertainment and dance floor; and finally a spectacular design-driven rooftop lounge with cabanas, a limited food service menu and a 360 degree view of Los Angeles including the legendary Hollywood sign. Each level offers a vast array of beer, wine and spirits with a diverse full service bar.

For over 59 years this incredible art deco structure was home to the landmark flagship location for Frederick’s of Hollywood. Two years after Frederick’s closed its doors in 2003, The Kress stepped in to take this historical masterpiece back to its original 1934 architectural brilliance. Through the many delicate phases of unveiling and refurbishing this gorgeous venue to its true grace, The Kress proudly maintains the original 1930’s marble stairway, brass railings, ornate Italian-designed ceiling and an art deco façade. To honor the building’s significant Hollywood history, Viscuso commissioned Frederick’s of Hollywood to design the uniforms for the dan cers at the club.

Also as part of his plan to maintain the building’s historical status, Mr. Viscuso chose the name The Kress as homage to the structure’s original tenant and owner, S.H. Kress and Co. a nationally-recognized retail chain which operated until 1981. By observing the “Guidelines for the Treatment of Historical Structures” set forth by the Secretary of the Interior, Mr. Viscuso has demonstrated his commitment to contribute to the revitalization on Hollywood Boulevard and the entire Hollywood community.

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