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Dior Homme Revamps its Iconic New York Flagship

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

On September 8, Dior Homme reopened its iconic New York flagship retail location at 17 East 57th Street. The newly renovated flagship store has undergone a complete redesign and expansion, sprawling across two expansive floors and channeling the brand’s sophisticated Parisian roots to stylishly mirror its Avenue Montaigne location.

The preexisting ground floor space has been transformed to reflect a new global Dior Homme luxury shopping experience with sleek architectural symmetry, luxe materials and rich, tactile finishes. Upstairs, a newly constructed, previously non-existent second floor has been designed exclusively for the 57th Street location as a full-service VIP dressing room salon.

This new multidimensional retail space will feature a signature mix of merchandise across all categories currently available under the Dior Homme label, including ready-to-wear, footwear, eyewear, leather goods, watches, jewelry and fragrance, bringing together a distinct modern and traditional architectural aesthetic reflecting the duality of Dior Homme.

In addition to the planned reopening of Dior Homme 57th Street, the temporary Soho location at 133 Greene Street that Dior Homme has occupied during the 57th street renovation will remain open as part of an increased retail strategy for New York.

Dior Homme’s newly renovated flagship 57th Street location, and now permanent Greene Street, Soho location, offer distinct, modern shopping environments reflecting Dior’s heritage of timeless elegance, luxury and innovation.

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