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January 21, 2009updated Jul 17, 2015

NYC Unveils State-Of-The-Art Tourist Information Center And New Website

By Pardhasaradhi Gonuguntla

Mayor Michael R. Bloomberg, Deputy Mayor for Economic Development Robert C. Lieber, NYC & Company Chairman Emily K. Rafferty and CEO George Fertitta, and Cultural Affairs Commissioner Kate D. Levin today unveiled the City’s new OfficialNYCInformationCenter in midtown Manhattan and launched, the new online resource for exploring New York City. The opening of the center fulfills a commitment the Mayor made in the State of the City speech, where he discussed the importance of making investments to promote culture and tourism in New York City. The information center and website are designed for both visitors and residents and will allow people to better navigate and manage their visits to and within the five boroughs. The new website offers information on hotels, dining, attractions and events, and NYC & Company joined with the City’s Department of Cultural Affairs to include on the website a calendar of New York City’s cultural events. Mayor Bloomberg also announced new corporate partnerships with companies such as Google and Travelocity to provide advanced online capabilities and with content providers such as Time Out New York, Paper magazine, the New York Observer and Greenopia for up-to-date event listings. The Mayor was joined for the announcement by Google Senior Vice President Tim Armstrong and Travelocity Chief Marketing Officer Jeffrey Glueck at the new InformationCenter, located at 810 Seventh Avenue between 52nd and 53rd Streets in Manhattan.

“Our City’s travel and tourism industry is as important today as ever, and we’ve invested in new tools to attract visitors and formed innovative partnerships with brands such as Google and Travelocity to promote the City to people around the world,” said Mayor Bloomberg. “And by extending these new travel resources to our residents, we are giving New Yorkers the chance to more actively take advantage of the City’s diverse and exciting neighborhoods.”

The new center, designed by WXY Architecture and Urban Design Local Projects, will feature new interactive capabilities, including personalized itineraries. The center features digital NYC maps and up-to-the-minute event and venue information on attractions throughout the five boroughs. Wall-mounted multi-lingual information kiosks, available in nine foreign languages, offers information on how to navigate New York City with transportation tips and an array of services. features a comprehensive one-stop hub of information for visitors and residents, tailored to the interests of a variety of lifestyle categories, with select information available in nine foreign languages. The website, developed in conjunction with interactive agency Huge, Inc., will also feature user-generated content through a new MyNYC feature, allowing site visitors to create personal profiles, provide input on New York City experiences, rate and review venues and events, and share recommendations among users with similar interests

“Our goal with the new center and was to curate the best of what the City has to offer while providing unique and effective platforms to help maximize the NYC experience,” said George Fertitta, CEO, NYC & Company. “The synergy between and our InformationCenter technologies will expose residents and visitors to new dynamic content and information each day. By ensuring that our content is as robust as possible, we will also strive to develop a loyal following of visitors and residents.”

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