View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Travel
  2. Destination Guides
  3. North America
  4. New York
April 6, 2009updated Jul 17, 2015

Omega Opens U.S. Flagship on Fifth Avenue

By Pardhasaradhi Gonuguntla

Keep a lookout for James Bond and his favorite timepiece in New York, as Swiss watchmaker Omega opened its U.S. flagship store on Fifth Avenue last Saturday. As the first-ever New York boutique, this Omega offers a unique and innovative shopping experience, building on its 161-year history of superior craftsmanship and novel design.

From one-on-one watchmaker consultations to an on-site cappuccino and champagne bar, the 3,600-square foot boutique ups-the-ante on the sometimes tedious watch shopping undertaking. Omega designed the store for more European-like customer service – salespeople bring options out to guests rather than guests standing at a glass counter. Further, the store has at least one of every Omega watch in production, guaranteeing that customers will have the widest selection in which to chose the perfect timepiece.

Specially designed L-shaped armrests on chairs increase interaction between sales person and guest and the use of natural materials for the walls gives the boutique a relaxing vibe. The strong focus on light, largely gained from the enormous glass window facing Fifth Avenue, follows the Japanese architect’s concept for the space: time, sun, water, earth. As a legendary watchmaking company, Omega plays a role in the interaction of these universal elements, adding to it, the way its customers connect to the cosmos. Further, the store has display dioramas that highlight the history of the brand, including miniature moon rover set beside a modern recreation of the watch worn by astronauts, complete with elastic strap.

As the only watch brand used on the moon and the official timekeeper of the Olympic Games since 1932, Omega shines with its newest retail outlet just like its watches do on the wrists of any customer. Remember, Bond thinks so. Visit

Content from our partners
Clase Azul México Unveils New Mezcal
Elevate Your Wealth Experience with Whittier Trust
A Tailored Guide to Spain's Fashion History

Topics in this article : , ,
Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network