Honk Kong – Reported by Elite Traveler, the private jet lifestyle magazine
Following the successful introduction of “Peninsula in Pink” for the first time last year, The Peninsula Hotels in Asia and North America are once again showing their support for Breast Cancer Awareness Month throughout October with “Peninsula in Pink” – the group wide campaign to raise both awareness and funds, with signature pink-themed promotions including afternoon teas and a specially designed pink ribbon pin, with a percentage of the proceeds going directly to breast cancer-related charities in each destination.
Breast cancer is the most prevalent cancer in the world today, accounting for one in 10 of all new cancers diagnosed worldwide and nearly one in four female cancer sufferers. The most common cancer in women in both developed and developing areas, it is the principal cause of death among women globally. Though far less common than in women, it is also possible for men to develop breast cancer, accounting for approximately 1% of all breast cancer cases.
With these grim statistics in mind, The Peninsula Hotels are harnessing their resources with “Peninsula in Pink” at all hotels, with each Peninsula hotel partnering with a local breast cancer organization in their respective destination for fund- and awareness-raising.
While each hotel offers its own collection of pink initiatives, a signature attraction across all hotels will be the “Peninsula in Pink” Afternoon Tea. Through the years, the Peninsula Afternoon Tea has become a hallmark feature of every Peninsula hotel around the world, and so each hotel has created a pink-themed tea for the month of October, offering a selection of pink-hued cakes and pastries in addition to the traditional scones, clotted cream and preserves. A donation will be made to the respective hotel’s designated local breast cancer charity for every “Peninsula in Pink” Afternoon Tea sold.
An exclusive “Peninsula in Pink” pink ribbon pin has been designed to mark Breast Cancer Awareness Month. Worn by every Peninsula staff member throughout October, pins are also available for sale in each hotel, with a donation for each pin sold.
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Individual hotels are also offering a range of additional fund-raising initiatives, including specially created pink-hued cocktails, restaurant promotions, parties, riverboats and MINI Clubman cars sporting large pink ribbon motifs and cancer sufferers taken to and from medical appointments by MINI.
“Peninsula in Pink” starts on arrival, with some hotels illuminating their entrances in pink and garlanding the traditional Chinese stone door lions with pink ribbons. All hotels’ flower arrangements will be pink, and all staff will wear the specially designed Peninsula pink ribbon pin.
Each Peninsula hotel will also work closely with their local breast cancer organization, with hotel teams participating in breast cancer walks, runs and other activities, together with a range of additional initiatives including leaflets placed in guest rooms and public areas and seminars planned for female guests and hotel staff.
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THE PENINSULA HONG KONG
Local charity partner : Hong Kong Hereditary Breast Cancer Family Registry
– Hotel exterior illuminated in pink
– Lighting Ceremony in partnership with Estée Lauder Hong Kong
– “Peninsula in Pink” Afternoon Tea in The Lobby
– “Peninsula in Pink” Ladies’ Leisure Lunch at Gaddi’s
– “Peninsula in Pink” Cocktails at The Bar
– “Peninsula in Pink” Ceremony at The Peninsula Spa
THE PENINSULA SHANGHAI
Local charity partner : China Breast Cancer Foundation
– “Peninsula in Pink” Cocktails in Sir Elly’s Bar and Terrace
– “Peninsula in Pink” Afternoon Tea in The Lobby
– “Peninsula in Pink” Ceremony at The Peninsula Spa – a 110-minute treatment which includes a body scrub and wrap by pink mud, an express facial treatment and an Oriental Scalp massage.
– “Peninsula Goes Pink” Package, featuring a 3-day-2-night stay in a Garden Room, daily breakfast for two, two 70-minute “Pink” spa treatments, one “Peninsula in Pink” Afternoon Tea for two in The Lobby and one-way airport transfer. Available from 1 – 31 October. RMB 3,888 plus 15% surcharge per room per night. A minimum of two nights required.
THE PENINSULA TOKYO
Local charity partners : Japan Association of Breast Cancer Screening and Keep A Breast Japan
– Hotel exterior illuminated in pink
– “Peninsula in Pink” Classic Afternoon Tea at The Lobby
– “Peninsula in Pink” Bento Lunch Box at Peter
– “Peninsula in Pink” Rice Balls at Hei Fung Terrace
– “Peninsula in Pink” Cocktails at Peter: The Bar
– Purchase a glass of Moët & Chandon Rosé Champagne and receive a Peninsula in Pink pin or a bottle and receive four Peninsula in Pink pins at Peter, Hei Fung Terrace, The Lobby or The Peninsula Boutique & Café
– “Peninsula in Pink” chocolates (pink chocolates with raspberry and pear ganache) for sale at The Peninsula Boutique & Café
– “Peninsula in Pink” Ceremony at The Peninsula Spa
– “Rockin’ Pink Party” in Peter, with 100% of the proceeds donated
– All female employees from the age of 30 offered mammograms
THE PENINSULA BEIJING
Local charity partner : China Breast Cancer Foundation
– Hotel exterior illuminated in pink
– Pink Cocktails
– “Peninsula in Pink” Afternoon Tea in The Lobby at RMB188 per set plus 15% surcharge
– “Peninsula in Pink” Dessert Buffet available every Friday and Saturday
THE PENINSULA BANGKOK
Local charity partner : The Queen Sirikit Centre for Breast Cancer
– Riverboats decorated with giant pink pins
– “Peninsula in Pink” Afternoon Tea in The Lobby
– Pink Cocktail
– “Peninsula in Pink Ceremony” spa treatment at The Peninsula Spa
THE PENINSULA MANILA
Local charity partner : Philippine Foundation for Breast Care Incorporation
– “Peninsula in Pink” Berry Dream Cocktail
– “Peninsula in Pink” Afternoon Tea in The Lobby
– “Peninsula in Pink” Afternoon Tea Buffet in The Lobby
– Sangria and Pink Tapas available daily 5:30 – 8:00 pm in The Lobby
– Pink macaroons and delicacies for sale at The Peninsula Boutique
THE PENINSULA NEW YORK
Local charity partner : American Cancer Society Making Strides Against Breast Cancer
– Hotel exterior illuminated in pink and pink twinkling lights
– MINIs decorated with “Peninsula in Pink” logos
– “Peninsula in Pink” Afternoon Tea in The Lobby at USD55 per person
– Pink Orchid cocktail at USD35 each and for every purchase, USD5 will be donated
– Pink Desserts in fives
– Special spa treatments at The Peninsula Spa including Making Strides Package, Pink-cation and Pink Manicure
THE PENINSULA CHICAGO
Local charity partners : Lynn Sage Cancer Research Foundation and
American Cancer Society Making Strides Against Breast Cancer
– Hotel exterior illuminated in pink
– MINI Cooper transportation for Lynn Sage Cancer Research Foundation guests to and from hospital for treatments
– MINI Coopers with Pink Remembrance Ribbons on car doors
– Pink Remembrance Ribbons on pink-inspired pastries in Pierrot Gourmet
– “Peninsula in Pink” Afternoon Tea in the Lobby
– Hotel staff to participate in walk for American Cancer Society Making Strides Against Breast Cancer on October 20, 2012
THE PENINSULA BEVERLY HILLS
Local charity partner : American Cancer Society Making Strides Against Breast Cancer
– Hotel exterior illuminated in pink
– “Peninsula in Pink” Afternoon Tea at The Living Room, a Peninsula Page Boy “Cap Cake” wrapped to take home and a glass of Nicolas Feuillatte “Brut Rosé” Champagne, special tea menu with pink pastries and pink macaroons
– Pink Cocktail in all bars and Pink Champagne in The Club Bar
