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February 9, 2012updated Jul 16, 2015

Viceroy Hotel Group Reveals New Presence In New York City

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

Viceroy Hotel Group proudly announces the addition of Cassa Hotel in the heart of Midtown Manhattan to the company’s growing international portfolio. The stylish property, which will be part of the Urban Retreat Collection, officially transitioned to Viceroy management on January 20th.

Conveniently positioned in New York City’s central business district on 45th Street between 5th and 6th Avenue, the property sets a timeless statement on the New York City skyline. Steps away from Fifth Avenue, a short walk to Broadway and Times Square, and perfectly situated amongst lauded New York restaurants and bars, the hotel caters to busy business executives and leisure travelers alike.

“We are pleased to add this great property to our expanding portfolio of luxury hotels” commented Nicholas Clayton of Viceroy Hotel Group. “Presence in a major city like New York City is very important as we continue to establish the brand in the world’s leading destinations. We are honored to have been selected by HNA Property Group to manage their first US hotel acquisition and look forward to a successful partnership.”

Designed by world-renown architect Enrique Norten of TEN Arquitectos and CetraRuddy, guests of the hotel are greeted by a striking, bold lobby, which leads to a dramatic catwalk suspended over the restaurant below. The property boasts 165 luxury rooms and suites, including studios, deluxe rooms, junior and executive suites. The abstract impressionist photography of Irene Mamiye graces the walls of each room, bathrooms are detailed with limestone and sleek fixtures, and Frette linens complete the guest experience.

Viceroy Hotel Group, known for its culinary heritage, is excited to partner with the innovative BLT American Brasserie, being launched at Cassa Hotel. The new restaurant, by celebrated Chef Laurent Tourondel, will feature classic American fare for breakfast, lunch and dinner.

”We are excited to start the year by announcing Viceroy Hotel Group’s new Manhattan property, and we very much look forward to welcoming new and existing guests to the Cassa Hotel,” added Mr. Clayton.

www.cassahotelny.com

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