San Francisco is renowned for its pioneering and trendsetting attitude, so it’s no surprise to find that the city is one of America’s premier shopping destinations.
From big brands to contemporary boutiques, San Francisco is the perfect place to take your credit card out for a stroll. The different districts all play host to varying styles of shops, so there’s something for every elite traveler, and with the cable cars, it’s easy to hop from place to another.
UNION SQUARE
While many locals consider Union Square a tourist trap, there can be no doubting the quality of the shops on offer.
Six major department stores reside in the square: Macy’s, Bloomingdale’s, Barneys New York, Nordstrom, Saks Fifth Avenue, and Neiman Marcus, as well as upscale boutiques such as Louis Vuitton, Gucci, Salvatore Ferragamo, and Cartier. Packed out with restaurants and bars to recuperate in after a hard day’s plastic flashing, Union Square is close to many of San Francisco’s top hotels.
UNION STREET
Not to be confused with Union Square, Union Street is a long shopping road running across the city.
The street has a Victorian charm that many will find delightful, and it’s well worth setting aside half a day to window shop. Union Street has all the top brands that you’d expect to see, plus a number of trendy boutiques.
FILLMORE STREET
Filled with one-of-a-kind stores and unusual boutiques, Fillmore Street is where San Franciscans go to find high quality clothing that will set them apart from the mainstream.
Best of all, the street is completely unpretentious; the shops are super-trendy but they make no attempt at being snobbish. For a relaxed and comfortable shopping experience, Fillmore Street is the place to go.
HAYES VALLEY
Shoppers head to Hayes Valley for the sheer diversity of shops in the area; you can pick up some interesting and unusual items – even a leather buffalo chair.
Once an area avoided by respectable citizens, the former low-life district underwent a transformation in the 1990s and has emerged as one of the premier shopping destinations in the city.
SACRAMENTO STREET
A pleasure to walk around, Sacramento Street is also one of the classiest shopping areas in San Francisco.
Full of upscale one-of-a-kind boutiques selling everything from clothing to antiques, the street is the place to go to spend a pleasant afternoon’s shopping, and the chance to take in some of the finest views in San Francisco.
GUMP’S
Union Square is also home to Gump’s, one of the most famous shops in the city, which features up-market designers and a wide range of home décor furnishing, gifts, jewelry and much more.
The 19th century store has become a San Francisco institution and is a great place to pick up gifts and wedding presents. An elegant shopping experience that few shops can rival, Gump’s is open every day of the week.
FASHION AND ACCESSORIES

JEWELRY AND WATCHES