Amidst the swaying palm trees and the iconic pastel pink walls of the Beverly Hills Hotel, luxury fashion brand Dior launched its Dioriviera boutique and spa pop-up, open to guests throughout the entirety of the summer season.
Located beside the pool and cabanas of the hotel, Dior has marked its territory in the chicest manner only the beloved French maison could achieve, with its signature toile de Jouy adorning the deckchairs in a shade of pink reflective of the Beverly Hills’ color palette.
Cabins designed in the surf style mirror the pink tones of the boutique and the hotel – this is the summer of Barbie, after all – while the space inside reflects the magic of idyllic memories of Mediterranean beaches, for an overall effect that feels akin to a majestic sandcastle.
Guests of the Dioriviera spa can look forward to exclusive poolside treatments that feature the L’Or de Vie skin care collection, as well as a custom made Dioriviera fragrance with fig and rose notes.
Treatments will be taken within the Les Jardin de Reves Dior Spa Cabana, with four custom treatments in total.
This includes two facials: the L’Or de Vie Miracle antioxidant treatment, and the contouring and cell stimulating Prestige Haute Precision, and two massages: the slimming New Look Body, and the deeply relaxing Constellation Body.
And the boutique is equally as glamorous. The sandcastle effect is fully realized inside the boutique space, with trees and roaming tigers and giraffes reimagined as carvings jutting out of the walls.
The 2023 resort collection is available to guests, in colors of pink, blue, black and white, with items on sale ranging from swimsuits and scarves to mules and espadrilles. Water bottles and yoga mats are also available for guests seeking to continue the Dior summer experience long after the tan lines fade.
Dior devotees will already know that this is not the first time the maison has launched the summer season with Dioriviera. Beginning as a beach capsule collection in Mykonos in 2018, recent pop-ups include Rosewood Miramar Beach in Montecito, California, in 2021, and for the winter months, Gurney’s Montauk Resort at the end of 2022.