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“We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London and look forward to becoming the city’s most glamorous destination for locals and travelers alike,” he continued.
The London outpost is slated to welcome guests from next year, offering the brand’s much-loved signature St. Regis butler service to assist visitors with packing and garment pressing during their stay. But first, the hotel will undergo an impressive refurbishment with the addition of a brand new eighth floor and extension to the rear of the property to create enhanced communal areas.
On reopening, the hotel will boast 196 elegant suites and rooms designed by Peter Newman-Earp of Morrison Design with sumptuous interiors from Richmond International. Ensuring guests have ample entertainment, a signature restaurant, speakeasy jazz bar, fitness center and spa are also being added to the property.
Honoring the building’s heritage, the iconic Polo Bar will be retained – an opulent space originally designed for the Phipps family (avid polo players and founders of The Westbury Hotel in London). Here, guests will be able to enjoy a local twist on the St. Regis’ celebrated signature Bloody Mary cocktail, created by famed barman Fernand Petiot in the 1930s at the hotel’s New York outpost.
The property joins 16 other hotels currently being operated by Marriott International under the St. Regis brand across Europe, the Middle East and Africa. Reflecting on the project, vice president for international hotel development at Marriott International, Paul Thomas, said: “London is a highly sought-after market for luxury travelers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”
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