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June 26, 2012

Ace of Diamonds: Design Your Own Jewelry with Seror Diamonds

By Pardhasaradhi Gonuguntla

Paris – Reported by Elite Traveler, the private jet lifestyle magazine

Seror Diamonds is a new fine jewelry concept which allows the customer to design from scratch their own personalized jewelry. With no boutiques or advertisement, Seror Diamonds has previously relied on word of mouth to expand the business but have now launched their new website to give customers access to the workings behind their unique vision.

Seror Diamonds is the brainchild of Certified Diamond Trader David Seror whose passion for the diamond trade took its roots in his grandfather’s jewelry business. Inspired by the response from customers to his grandfather’s efforts to personalize their jewelry, he envisioned a service by which customers can take complete control of the manufacturing process to create their own bespoke pieces.

The process of creating your own custom-made jewelry starts with sketches of your discussed design, followed by selection of materials. Your approval is requested at each stage and Seror Diamonds promises to have your jewelry ready in three weeks.

The range of jewelry on offer includes rings, necklaces, bracelets and earrings, all of which are handcrafted according to the customer’s design at one of the Seror Diamonds workshops in Antwerp, Belgium, Paris and Nice. Each of the GIA-certified diamonds used are high quality raw materials procured without any intermediary and come in an array of colors including ‘Fancy Yellow’ and ‘Fancy Pink’.

Customers can specify not only the weight of the stones, which range from 0.01 to 5 carats, but also the clarity, and the kind of cuts they wish to have in an effort to achieve a completely personal piece of jewelry. Seror Diamonds ensure that the entire process is completely confidential and aim to make each of their creations tailored to suit the customer’s needs.

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