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January 27, 2010

Aerion Survey: Strong Demand For Supersonic Private Jet

By Pardhasaradhi Gonuguntla

Singapore — Aerion is evaluating preliminary results of a new global market survey indicating strong appeal of the Aerion supersonic design. The study is the first by the company in five years and was undertaken as part of its ongoing dialogue with potential OEM partners, according to a press release received by Elite Traveler.

“It was time to take a fresh look at the potential for the Aerion supersonic jet, taking into account the globalization of the business jet market,” said Aerion Vice Chairman Brian Barents. “The Asian market, for example, was barely considered in our last study five years ago. Today, the region is a major source of demand for long-range jets.”

The new study is being conducted by Alden & Associates, a respected firm in the area of business jet market research. Preliminary data confirms Aerion’s earlier research which projected a ten-year market for about 300 supersonic jets.

“The preliminary data validate our business assumptions,” said Barents. “Considering the effects of the global economic downturn on purchasing psychology, these results, coupled with our current backlog, demonstrate the strong desire for supersonic transportation.”

Alden & Associates will make a fuller report to Aerion in the coming weeks. Aerion Chairman Robert Bass commented: “As we move forward in our discussions with potential OEM partners they are encouraged and we are encouraged by this clear indication of pent-up demand for supersonic transportation as defined by the Aerion jet.”

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